Bud Light buys back beer due to Mulvaney fiasco.

Bud Light’s Partnership with Transgender TikTok Activist Backfires

Bud Light is facing the consequences of its partnership with transgender TikTok activist Dylan Mulvaney. The beer brand is struggling to sell its products, with beer sitting on shelves and going unsold, leading to the expensive tactic of buying back expired products from distributors. This has resulted in negative sales territory for the company.

A Comprehensive Timeline of Events

The Wall Street Journal published a timeline of events from the day Mulvaney posted a photo of his gift of a Bud Light can with his face on it to his Instagram account to this month as sales continue to fall for the brand. The company has made a long series of missteps, to the point that even left-wing groups have ended up mad at Bud Light.

Learning the Wrong Lesson

AB InBev CEO Michel Doukeris still sees no reason to stop supporting LGBT rights groups, despite the backlash. The company will continue to support organizations with which it has decades-long relationships, including LGBT rights groups. Doukeris drew a distinction between corporate sponsorship and brand marketing, stating that beer marketing should focus on broad themes such as sports, music, and connecting people.

A Strong Boycott

Bud Light has continued to suffer an unusually strong boycott that just might have a cultural outcome by spawning an atmosphere that causes people to avoid even being seen holding a can of Bud Light for fear of being mocked by everyone around them. This is an example of what conservatives can do if they work in concert for a change. If we replicate it with some other brand that has gone woke, we can begin to put fear into these corporations that are spending the billions we give them in our patronage and purchases and putting it toward radical, left-wing, political causes.

• Bud Light is struggling to sell its products
• The company is buying back expired products from distributors
• AB InBev CEO Michel Doukeris still sees no reason to stop supporting LGBT rights groups
• Bud Light has faced an unusually strong boycott

Join the boycott and make your voice heard!

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