Bud Light’s parent company cuts hundreds of jobs.

Bud Light Parent Company Lays Off Hundreds of Workers

Brewing company Anheuser-Busch has made‌ a significant announcement that has caught the attention of many. In response to a conservative‌ boycott over its brand ⁣Bud Light, which has caused ⁢a sharp decline in sales, ​the company has decided to lay⁤ off hundreds‍ of employees⁤ in the United ‌States.

“While ‌we ‌never ⁢take these decisions lightly, we ⁤want to ensure that our ‍organization continues to be set for ‌future long-term success,” said Anheuser-Busch ⁣chief executive Brendan Whitworth. ​”These corporate structure changes will enable our teams to focus on what we do⁤ best—brewing⁢ great beer‍ for everyone.”

This decision‌ will impact less than ⁣2 percent of Anheuser-Busch’s workforce of 18,000 and will not affect‍ warehouse or⁤ brewery employees.​ Approximately 350 positions, ⁤many of them corporate, will ⁤be eliminated.

Troubles Begin

Anheuser-Busch’s troubles began in April when Bud Light partnered with transgender influencer Dylan Mulvaney. The collaboration became public, causing ​a stir among conservatives. Mulvaney revealed the partnership on social media, showcasing a​ Bud Light can⁣ featuring their face and even posting a video of​ themselves enjoying the⁤ beer in a ⁣bathtub.

This partnership⁢ led to ​a boycott of the brand, ​resulting in a significant⁣ decline⁣ in Bud Light sales. ⁤In fact, in the week ending on July 15, sales were down​ 13.9 percent and the brand’s ​volume was down 18‌ percent, as reported​ by ​Newsweek.

Loss of Top-Selling Status

As a ‍consequence of the⁢ boycott and declining‍ sales, Bud Light has lost its position as America’s⁣ top-selling beer. In ​the ‍four weeks leading up ⁢to June 3, it was the second-best-selling ⁢beer, ‌accounting for 7.3 percent of U.S. retail-store⁢ beer purchases. Modelo claimed the top⁢ spot with 8.4 percent of‍ sales,⁤ according to the Wall​ Street Journal.

Impact on Other Brands

It’s not just Bud Light that has suffered. Other brands under Anheuser-Busch have also experienced ‌a⁤ decline in sales. Michelob Ultra saw a 4.3 percent decrease in sales⁣ compared to⁣ the previous⁢ year, while Busch Light was​ down 8.5 percent, as reported​ by the ⁣New ⁢York ‌Post.