Bud Light teams up with Emmitt Smith and Peyton Manning to drive sales
Bud Light Enlists Football Icons for “Easy Rounds” Ad Campaign
Bud Light is pulling out all the stops to win back consumers after a challenging year, and they’ve enlisted the help of two football legends for their latest ad campaign, “Easy Rounds.”
The campaign, which launched at the beginning of the month, features former Denver Broncos quarterback Peyton Manning showcasing his throwing skills by tossing Bud Light cans to people at a bar. The cans fly through the air like footballs, with one lucky person catching a can and gracefully sliding to the ground. To their surprise, they look up and see retired Dallas Cowboys running back Emmitt Smith.
The ad concludes with Smith and Manning playfully throwing their Bud Light cans into the crowd, creating an exciting and energetic atmosphere.
Rebuilding Bud Light’s Reputation
The “Easy Rounds” campaign is part of Bud Light’s ongoing efforts to repair its reputation among consumers. The brand has faced financial challenges throughout most of 2023, including a controversial partnership with transgender social media influencer Dylan Mulvaney that sparked backlash.
When asked why consumers should give Bud Light another chance, Smith expressed his belief in the brand’s iconic status and its long-standing association with sports. He compared Bud Light’s ups and downs to the Dallas Cowboys’ performance, emphasizing that every brand goes through highs and lows.
In October, Bud Light’s parent company, Anheuser-Busch, reported a significant decline in its third-quarter U.S. revenue per 100 liters, primarily due to a decrease in Bud Light sales. However, there is hope for a comeback, as a poll revealed that 40% of former Bud Light consumers are willing to give the drink another try.
Looking Ahead
Bud Light is determined to bounce back, and they’ve recently secured a six-year sponsorship deal with the Ultimate Fighting Championship (UFC). Despite criticism, UFC President Dana White defends the partnership, highlighting the positive contributions of Bud Light’s parent company, such as supporting veterans and assisting farmers.
With their “Easy Rounds” campaign and strategic initiatives, Bud Light aims to regain consumer trust and reignite their success in the beer market.
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What marketing tactics is Bud Light employing to reach a wide range of consumers and revive interest in the brand
Cans into the hands of eager fans. Manning, known for his precision and accuracy on the football field, effortlessly demonstrates his talent as he effortlessly throws Bud Light cans with precision and accuracy into the hands of ecstatic fans.
In addition to Manning, the campaign also highlights the skills of former New England Patriots linebacker Tedy Bruschi. Bruschi, being renowned for his fierce tackles and defensive prowess, can be seen intercepting the Bud Light cans mid-air, displaying his agility and athleticism.
The “Easy Rounds” ad campaign is coming at a crucial time for Bud Light. Like many other businesses, the brewing company faced significant challenges and setbacks due to the global pandemic. The closure of bars, cancellation of sporting events, and restrictions on social gatherings severely impacted the beer industry.
However, Bud Light is determined to bounce back stronger than ever. With the “Easy Rounds” campaign, they aim to reengage consumers and remind them of the joy and connection that comes from enjoying a cold Bud Light, whether at a live sporting event or a backyard barbecue.
The inclusion of football icons like Peyton Manning and Tedy Bruschi is a strategic move by Bud Light to tap into the loyalty and passion of football fans. Football is one of the most popular sports in the United States, and its fan base is known to be dedicated and fervent. By associating their brand with these beloved figures, Bud Light is not only targeting football enthusiasts but also aiming to expand its reach to a broader audience.
The choice of Manning and Bruschi also aligns with Bud Light’s values of excellence, teamwork, and sportsmanship. Manning’s illustrious career as a leader on the football field and Bruschi’s relentless commitment to his team make them ideal ambassadors for the brand. Bud Light hopes that their presence in the “Easy Rounds” campaign will resonate with consumers who appreciate these qualities and want to experience them in their own lives.
Furthermore, the “Easy Rounds” campaign embodies the essence of easygoing, enjoyable moments that Bud Light represents. The simple act of throwing and catching a beer can symbolizes the carefree times spent with friends, celebrating victories, and creating lasting memories. It evokes a sense of camaraderie and reminds consumers of the happiness that can be found even in the simplest of activities.
To support the campaign, Bud Light is rolling out a multi-channel marketing strategy, including television commercials, digital advertisements, social media campaigns, and sponsorships of various sports events. By targeting different platforms and demographics, Bud Light aims to reach a wide range of consumers and revive their interest in the brand.
In conclusion, Bud Light’s “Easy Rounds” ad campaign is a strategic and timely move to recover from the challenges of the past year. By enlisting football icons Peyton Manning and Tedy Bruschi, Bud Light aims to reconnect with consumers, particularly football enthusiasts, and remind them of the joy and connection that comes from sharing a Bud Light. With its emphasis on easygoing moments, teamwork, and sportsmanship, the campaign exemplifies the values that Bud Light represents and strives to evoke a sense of camaraderie and happiness. Through a comprehensive marketing strategy, Bud Light hopes to win back consumers and emerge stronger in a post-pandemic world.
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