Bud Light’s Revenue Report Reveals Ongoing Struggles
Executives at Anheuser-Busch InBev: Bud Light’s Lesson Not Fully Learned
Executives at Anheuser-Busch InBev, the parent company of Bud Light, seem to have learned a valuable lesson from a conservative boycott that severely impacted the company’s profits earlier this year. However, recent sales figures indicate that they have only partially grasped the message from the boycotters, as they have yet to take the necessary steps to make amends with their alienated customers.
According to Newsweek, AB InBev reported a significant 14 percent decline in revenue for the third quarter in the United States.
From July to September, the beer company experienced losses similar to those seen between April and June, indicating that the conservative boycott of Bud Light has remained strong.
The boycott began in April when transgender influencer Dylan Mulvaney appeared on Bud Light cans in celebration of his year-long charade of pretending to be a woman. Many conservatives, tired of being confronted with woke propaganda, reacted with disgust and vowed to boycott the company.
As a result, Bud Light sales plummeted, and the Mexican beer Modelo surpassed Bud Light as America’s top-selling beer.
Efforts to revive the struggling Bud Light brand have included a recent partnership with the Ultimate Fighting Championship. However, these attempts have proven unsuccessful thus far. In fact, the negative impact seems to have extended beyond just the third-quarter revenue figures.
For example, according to the U.K. Daily Mail, Bud Light sales in the U.S. dropped by 29 percent in the four weeks ending on October 21 compared to the same period in 2022.
Despite these challenges, AB InBev CEO Michel Doukeris remains optimistic. He stated that the company has shifted its focus to popular activities like football and music, and internal polling suggests that many people would consider returning to Bud Light. Additionally, the sales decline, although significant, has stabilized since April.
“This gives us some certainty that we are moving in the right direction,” Doukeris said, according to the Daily Mail.
Doukeris also shared what the company has learned about its customers. “One, they want to enjoy their beer without a debate. Two, they want Bud Light to focus on beer. Three, they want Bud Light to concentrate on the platforms that all consumers love, such as the NFL and music,” the CEO explained.
While these lessons are not entirely incorrect, they are not entirely accurate either.
To illustrate, let’s consider how the Daily Mail described the origins of the Mulvaney-inspired boycott:
“In the controversial promotion, Mulvaney, 26, posted a video on April 1 of herself cracking open a Bud Light on her Instagram page. She showed off the customized can with her face on it — one of many corporate freebies she gets and promotes to her millions of followers.”
Newsweek described it this way: “On April 1, Mulvaney shared video of herself drinking from a personalized Bud Light can, which had been sent to celebrate her ‘Day 365 of Girlhood,’ as part of a promotion with the company.”
When publications refer to a delusional or narcissistic man as “she,” “her,” and “herself,” they commit the same offense as Bud Light did. They are spreading falsehoods.
However, conservatives can choose to disregard the Daily Mail and Newsweek. In fact, many already do. Therefore, these publications continue to lie without facing the consequences of a boycott.
Bud Light, on the other hand, finds itself in a different position. The company declared something as true (and worthy of celebration) that its customers know to be false.
The company could have remained silent on woke issues, as Doukeris now intends to do. However, having endorsed the falsehood, silence alone will no longer suffice.
Despite having supported Mulvaney’s lie, Bud Light’s internal polling holds some merit. Alienated customers may indeed consider returning to the brand. However, they will not do so for the reasons Doukeris believes.
Many former Bud Light customers may enjoy watching UFC or football. However, they will not return to Bud Light solely because of these activities.
They will return when AB InBev executives acknowledge that they propagated a woke lie.
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The post Bud Light Still Feeling the Pain as Quarterly Revenue Report Is Released appeared first on The Western Journal.
How does AB InBev plan to rectify the mistake of endorsing a transgender influencer and address the concerns of its conservative customers?
Would not be enough to make amends with their alienated customers. The issue is not just about avoiding political debates or focusing on beer and popular platforms like the NFL and music. It goes deeper than that.
The Bud Light boycott was sparked by the company’s endorsement of a transgender influencer, Dylan Mulvaney, who pretended to be a woman. Many conservatives felt disgusted and betrayed by this promotion, as it perpetuated falsehoods and ignored biological reality. They saw it as an example of woke propaganda that they were tired of being confronted with.
As a result, Bud Light sales plummeted, and Modelo surpassed Bud Light as America’s top-selling beer. The recent sales figures from AB InBev indicate that the conservative boycott is still having a strong impact on the company’s revenue.
In an attempt to revive the struggling Bud Light brand, AB InBev has partnered with the Ultimate Fighting Championship and shifted its focus to activities like football and music. However, these efforts have not proven successful so far.
The CEO of AB InBev, Michel Doukeris, remains optimistic and believes that the company is moving in the right direction. He stated that internal polling suggests that many people would consider returning to Bud Light, and the sales decline has stabilized since April.
While these observations may hold some truth, they do not fully address the underlying issues that led to the boycott. The problem is not just about avoiding debates or focusing on specific platforms. It’s about the company’s endorsement of falsehoods and its disregard for the concerns and values of its conservative customers.
The Bud Light boycott was not just a reaction to woke propaganda; it was a reaction to the promotion of falsehoods and the erasure of biological reality. By endorsing a transgender influencer as a woman, Bud Light perpetuated the same offense as publications that refer to a delusional or narcissistic man as “she” and ”her”.
To make amends with their alienated customers, Bud Light and AB InBev need to acknowledge this mistake and take the necessary steps to rectify it.
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