Childish ‘Kidults’ Toy Industry: Overdosing on Nostalgia

Today, being a child is very different than before the internet. Children spend a lot of time online, just like many others. Some children spend many hours every week immersed in virtual realms. Actual toys simply can’t compete with the allure of digital devices. The toy industry is very important in troubleThe family is in desperate need for financial help. 

In fact, if it weren’t for adults, the toy industry would be all but done. Yes, adults. From Boston to Bakersfield in the United States, you will see that adults, mainly young men, are buying toys in record numbers. Not for their children’s use but for their own.

CNBC published a series of articles in the lead-up to Christmas holidays. an interesting story The U.S. Toy Industry: A Report on the State of the Market, Referring to a Specific Consumer Group Known as “kidults.” The following is an extract from the Cambridge DictionaryAn anachronism is a childult. “adult who likes doing or buying things that are intended for children.” This means that these people are more concerned with their shoe size than their age. They are still children, and will remain so for all eternity.

CNBC’s piece says that kidults account for 25% of all toys sold annually in the U.S. The number of these adult-like children is increasing. They are expected to play a significant role in the future growth of the industry.

These kidsults are mostly young men in their 20s to 30s who love nothing more then spending their disposable income on toys. They have a special fondness for toys. “cartoons, superheroes and collectibles that remind them of their childhood,” They purchase “action figures, Lego sets and dolls” These products were once targeted at children. Toy manufacturers have launched product lines that are specifically designed for adults because of increased demand from children, according to the CNBC piece. “generation of adults who still want to have fun.” The adult-sized Razor scooters You can also find out more about a Captain America shield All meals catered for “grown-ups.” 

Videos of adults buying toys have been shared on social media. billions of views.

CNBC spoke with Jeremy Padawer (chief brand officer of Jazwares toy company) who said that adulthood is in rapid change. The term adulthood is no longer a time period of human life that is associated with intellectual and physical maturity. Adulthood is directly related to the ability “to express our fandom.” It seems that after adolescence it seems, comes “adultescence.” 

Many consumers are suffering from extreme nostalgia, an intense feeling of longing for the past or plaintive attachment to it. This is why thousands of young men who came of age in the ’90s now purchase Hot Wheels, Star Wars toys, and Ninja Turtle figures. They have become slaves to the cartoons, brands, and movies that shaped their childhoods. The “Marvelization” of the movie industry is not being driven by teens; it’s being driven by MillennialsMost of these men are in their 30s or 40s. 

Nostalgia is very similar to chili powder. You can have just a little.

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