Baidu surpasses revenue expectations, celebrates AI advancements.
China’s Baidu Beats Revenue Estimates, Focuses on AI
By Akash Sriram and Brenda Goh
China’s Baidu Inc exceeded second-quarter revenue expectations, driven by a rebound in advertising spending following the pandemic. The tech giant, known for operating China’s largest search engine, plans to further enhance its efforts in generative artificial intelligence (AI).
With the easing of COVID-19 restrictions, businesses have resumed spending on digital advertising, contributing to Baidu’s revenue growth. Baidu’s co-founder and CEO, Robin Li, highlighted the outperformance of sectors such as advertising, healthcare, financial services, local services, and travel, expressing confidence in their continued momentum.
The company’s U.S.-listed shares saw a 1.2% increase.
Li described Baidu’s transition towards AI as a “paradigm shift,” emphasizing the company’s investments in autonomous driving and large language models (LLM). The success of OpenAI’s ChatGPT chatbot has fueled global interest in this field.
Baidu has integrated its Ernie AI model into various products, including its search engine, expecting these enhancements to drive market share growth.
“The hard work we’ve put into generative AI is starting to pay off,” said Li during the post-earnings call.
However, Baidu is still awaiting regulatory approval in China for a widespread launch of its Ernie bot, similar to ChatGPT. Currently, the chatbot is limited to invite-only tests since its unveiling in March. Li expressed optimism, noting that authorities are increasingly supportive of generative AI. China recently published measures to regulate its generative AI industry, providing clarity for companies like Baidu.
Baidu reported second-quarter revenue of 34.06 billion yuan ($4.67 billion), surpassing analysts’ average estimate of 33.28 billion yuan. Its online marketing revenue increased by 15% during the quarter.
The company’s adjusted profit per American Depositary Share (ADS) was 22.55 yuan, exceeding the previous year’s profit of 15.79 yuan per share. This also surpassed analysts’ average estimate of 16.86 yuan per ADS.
($1 = 7.2928 Chinese yuan renminbi)
Reporting by Akash Sriram in Bengaluru and Brenda Goh in Shanghai; Editing by Shilpi Majumdar, Kirsten Donovan, and Tomasz Janowski
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