Comcast Officially Kills G4 Less Than a Year After Revival
Be careful what you wish for – after less than a year in business and only ten short months after network host Frosk told critical audiences “if you don’t like it, don’t watch it,” Comcast has officially shuttered the door on their attempted revival of G4.
Source: G4, Xplay
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The news that absolutely everyone could see coming was first broken to employees on October 16th – eleven months to the day since its November 2021 relaunch – courtesy of an all-company memo sent out by the CEO of the telecom giant’s Spectacor arm David Scott.
“As you know, G4 was re-introduced last year to tap into the popularity of gaming,” Scott opened the memo, as per a copy reportedly obtained by Deadline. “We invested to create the new G4 as an online and TV destination for fans to be entertained, be inspired, and connect with gaming content.”
Source: Is Evil Dead: The Game as Groovy as We Hoped? | Xplay, G4 YouTube
“Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results,” he then revealed, before declaring, “This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.”
“I know this is disappointing news, and I’m disappointed, too,” Scott continued. “I want to thank you and everyone on the G4 team for the hard work and commitment to the network.”
Source: Is the Last of Us Remake Worth It?, Xplay YouTube
Noting that Comcast Spectacor’s “human resources team [would be] reaching out to you to provide you with support, discuss other opportunities that may be available, and answer any questions you may have,” the head of the two-time defunct network ultimately closed the books on G4 by giving thanks to his now-former employees “for all your hard work for G4.”
Source: Xplay Game Awards! Ft. Adam Sessler, The Completionist, Imfrosk, The Black Hokage | Xplay Live, G4 YouTube
In one final stumble as the network made its way out the door, given that this message was issued on a Sunday afternoon and many were understandably away from the email inboxes, a number of now-former employees received word of their termination not from an official company source but rather via internet word of mouth.
Replying to a tweet regarding the news published
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