Conservative AGs criticize Target’s ‘Pride’ campaign and ‘transanity’.

Indiana Republican Attorney General Todd Rokita and Six Other Attorneys General Condemn Target’s LGBT Pride Campaign

In a powerful letter addressed to Brian Cornell, chairman and CEO of Target, Indiana Republican Attorney General Todd Rokita and six other attorneys general expressed their strong disapproval of the company’s LGBT pride campaign, referring to it as “transanity.” The letter, also signed by Attorneys General Tim Griffin of Arkansas, Raul Labrador of Idaho, Lynn Fitch of Mississippi, Daniel Cameron of Kentucky, Andrew Bailey of Missouri, and Alan Wilson of South Carolina, accused Target of promoting and selling harmful material to children, while also accusing the company of violating its fiduciary duties.

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Todd Rokita, the chief author of the letter, emphasized that their complaint was driven by their duty to protect children and uphold parental rights. He stated, “We work daily to protect children and uphold parental rights. In my role, I defend Indiana laws focused on these very priorities. Further, we look out for our individual states’ economic interests as Target shareholders. Transanity doesn’t sell. Let’s all unite around pride in America instead of falling into the trap of dividing along lines of identity politics.”

The letter highlighted the importance of enforcing state laws protecting children and safeguarding parental rights. It pointed out that state child-protection laws penalize the sale or distribution of obscene matter, defining “obscene” as material that appeals to the prurient interest in sex and is harmful to minors. Indiana and other states have passed laws to protect children from harmful content that sexualizes them and prohibits gender transitions in children.

The letter specifically called out Target’s recent “Pride” line, citing examples such as girls’ swimsuits with “tuck-friendly construction” and “extra crotch coverage” for male genitalia. It also accused the company of promoting anti-Christian bigotry through the inclusion of merchandise by the self-declared “Satanist-Inspired” brand Abprallen, known for designs that glorify violence. These designs featured phrases like “We Bash Back” with a heart-shaped mace in the trans-flag colors, “Transphobe Collector” with a skull, and “Homophobe Headrest” with skulls beside a pastel guillotine. Additionally, Target was criticized for selling products with anti-Christian designs, including pentagrams, horned skulls, and other Satanic imagery.

The letter emphasized that while Target’s management has no obligation to fill stores with objectionable goods or endorse them, they do have fiduciary duties to shareholders to prudently manage the company and act in its best interests. However, the attorneys general did not issue any direct threats of legal action against Target.

Will Hild, the executive director of Consumers’ Research, commended the attorneys general for their stance. He stated, “It’s become far too common for companies to prioritize politics over their consumers when making business decisions. Even more concerning, we are witnessing companies like Target targeting children to further their political agendas. As the market has shown, Target’s actions contradict the best interests of their shareholders and customers. I applaud Attorney General Rokita for taking a stand against this behavior and protecting innocent children from this distorted woke ideology.”

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