Conservative beer company’s surprise after launching cans with Trump’s mugshot.
Conservative Beer Company Puts Trump’s Mugshot on Cans and Never Expected What Happened After It Launched
Bud Light’s attempt at putting a person’s face on a can may have gone horribly wrong, but there’s another beer company that’s doing it “right.”
The Anheuser-Busch brand sent transgender activist Dylan Mulvaney a can of Bud Light with his face on it six months ago, sparking a devastating boycott.
The new brand Ultra Right Beer tried a similar gimmick, except it chose a different face — and had a very different outcome.
The company, launched as a “woke-free” Bud Light alternative, offered a special can with the famous Fulton County, Georgia, mugshot of former President Donald Trump.
The response was overwhelming, with the limited-edition collector’s can — labeled Conservative Dad’s Revenge — generating a half-million dollars in sales within just 12 hours, according to Fox Business.
Seth Weathers, the titular Conservative Dad and CEO of Ultra Right, told the outlet that he released the can as a statement opposing Trump’s indictment.
Ultra Right CEO (that’s me) reveals ‘record-breaking’ sales on limited-edition beer can featuring Trump’s mugshothttps://t.co/31fjaRXwnV
— SETH WEATHERS (@sethweathers) September 28, 2023
Weathers described it as “the most sought-after collector beer can in American history,” telling Fox Business that beer sales were equivalent to over five tractor-loads of cans.
He said he had no idea the response “would be this crazy,” predicting sales of the $25 six-pack would top $2 million before Sunday, when the promotion was slated to end. (The beer still appeared to be available on the Ultra Right website early Tuesday morning.)
Weathers said 10 percent of the sales — $50,000 as of Thursday — would be donated to the legal defense of the Georgia Trump electors and the Georgia Republican Party.
In contrast, Bud Light’s decision to feature Mulvaney on its cans is still haunting the company.
Bud Light pretends everything is returning to normal. but sales are down 30.9% by volume from the same time last year.
Just because Bud Light blocks all the naysayers to create a phony illusion of Twitter support doesn’t mean we don’t exist! #GoWokeGoBroke #NoBudLight pic.twitter.com/1dtONsELLD
— Rich Muny (@RichMuny) September 29, 2023
According to Newsweek, data collected by Bernstein in the week ending Sept. 9 showed Bud Light had dropped from 12 percent of the U.S. beer market before the boycott to 8.9 percent.
Harry Schuhmacher, publisher of the Beer Business Daily, told Fox News last month that sales had been stubbornly down around 30 percent, which led him to believe that the decline is “quasi-permanent.”
And all it took was one Instagram video of a transgender “influencer” holding a can of Bud Light with his face on it.
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It’s almost as if beer has become a symbol of how people are feeling about the country.
It remains to be seen if the passion over beer cans translates to the elections in 2024.
But as far as beers go, the trend seems to be for keeping it light and keeping it “right.”
The post Conservative Beer Company Puts Trump’s Mugshot on Cans and Never Expected What Happened After It Launched appeared first on The Western Journal.
How does Ultra Right Beer’s success in appealing to conservative consumers challenge the notion that PAA can harm a brand’s reputation?
H is a significant decline for a brand as popular as Bud Light. The boycott was triggered by the company’s decision to feature transgender activist Dylan Mulvaney on its cans.
In stark contrast, Ultra Right Beer, a new brand launched as a conservative alternative to Bud Light, decided to feature the mugshot of former President Donald Trump on its limited-edition collector’s can. The can, labeled “Conservative Dad’s Revenge,” generated incredible sales within just 12 hours of its launch. According to Fox Business, the sales amounted to half a million dollars.
Seth Weathers, the CEO of Ultra Right, released the can as a statement opposing Trump’s indictment. He described it as “the most sought-after collector beer can in American history.” Weathers was astonished by the overwhelming response and predicted that sales of the $25 six-pack would exceed $2 million before the promotion’s end. As of Thursday, 10 percent of the sales, amounting to $50,000, would be donated to the legal defense of the Georgia Trump electors and the Georgia Republican Party.
This success stands in stark contrast to the situation faced by Bud Light. The decision to feature Dylan Mulvaney on its cans resulted in a devastating boycott. Sales of Bud Light have plummeted, with a drop from 12 percent to 8.9 percent of the U.S. beer market, according to data collected by Bernstein and reported by Newsweek.
Experts in the industry, such as Harry Schuhmacher, publisher of the Beer Business Daily, have noted that Bud Light’s decline appears to be quasi-permanent. Sales have remained stubbornly low at around 30 percent below average. This significant decline indicates that Bud Light has lost a substantial portion of its consumer base.
While Bud Light’s attempt at putting a face on its cans may have gone wrong, the success of Ultra Right Beer demonstrates the power of appealing to a specific target audience. By choosing to feature Trump’s mugshot, Ultra Right Beer tapped into the support and loyalty of conservative consumers. This example serves as a reminder that understanding the values and preferences of your target market is crucial in today’s competitive business landscape.
In conclusion, the conservative beer company, Ultra Right Beer, has achieved remarkable success by featuring Trump’s mugshot on
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