Demi Lovato ‘Sorry’ She Got ‘Messaging Wrong’ Against Yogurt Shop, Offers To Help Their Branding
After being universally mocked on Twitter, singer Demi Lovato apologized for her attack against a Los Angeles frozen yogurt shop for the sin of perpetuating “diet culture” by featuring sugar-free options.
In an Instagram post on Monday, Lovato admitted to feeling triggered upon her visit to The Bigg Chill after she walked past the sugar-free cookies on her way to the counter.
“Finding it extremely hard to order froyo from [The Bigg Chill Frozen Yogurt] when you have to walk past tons of sugar free cookies/other diet foods before you get to the counter,” Lovato said. “Do better please. #DietCultureVultures.”
“We are not diet vultures,” a spokesperson for The Bigg Chill Frozen Yogurt said in response to Lovato. “We cater to all of our customers’ needs for the past 36 years. We are sorry you found this offensive.”
Lovato then doubled down against this family-owned business to her millions of followers:
I was thinking, maybe it would help if you made it more clear that the sugar free options and vegan options are for that. Labeling the snacks for celiac or diabetes or vegans. When it’s not super clear, the messaging gets confusing and being in L.A. it’s really hard to distinguish diet culture vs health needs.
I think clearer messaging would be more beneficial for everyone.
You aren’t wrong for catering to many different needs but it’s about not excluding one demographic to cater to others.
After significant backlash, Lovato apologized on Tuesday for sending the wrong message while simultaneously offering to help with The Bigg Chill’s branding.
“I left that yogurt store and didn’t get the yogurt that I wanted and then I had a hard time for the rest of the weekend … I’m human, and I talk about my struggles. And I’m passionate so I’m sorry that I got the messaging wrong. I’m sorry that I may have disappointed some people but I’m not coming after a small business as someone with a lot of followers. That’s not what I’m doing here,” Lovato said in an Instagram video, as reported by NBC.
Lovato said she felt the message got “misconstrued” and offered to help The Bigg Chill put out the correct message while complaining about the pains of being a celebrity.
“I will do whatever I can to work with this froyo shop — if they want to — to help align the messaging, so where I feel safe going in there, and I can eat the froyo that I went in there for,” Lovato said. “My intentions were not to come in and bully a small business. I walked in, and was so triggered, that I left without froyo, and it made me really sad.”
“Being a celebrity is exhausting sometimes,” she added.
Lovato also characterized herself as an activist that was fighting for people “struggling” with eating disorders. People on social media, however, said they were perfectly fine with labels like “sugar-free.”
“As someone with a chronic illness who has to eat a certain way… I don’t want things labeled ‘interstitial cystitis.’ It makes us feel worse and singled out,” said one Instagram user.
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