DeSantis revamps campaign, slashes staff by over a third.
Florida Governor Ron DeSantis Makes Bold Moves to Reset Presidential Campaign
Florida Governor Ron DeSantis has taken decisive action to revamp his presidential campaign after a rocky start. In a surprising move, DeSantis has cut over a third of his campaign staff, signaling a commitment to course correction and a renewed focus on securing the Republican nomination.
DeSantis faces stiff competition in the crowded field, with former President Donald Trump currently dominating the race. However, DeSantis has consistently polled as Trump’s most formidable GOP opponent, often securing second place in Real Clear Politics polling averages.
While the DeSantis campaign raised an impressive $20 million in the second quarter of the year, it quickly burned through 40% of that total. Campaign manager Generra Peck acknowledged the overspending issue during a recent retreat with donors, prompting the need for a strategic realignment.
As part of this course correction, 38 members of the campaign’s 90-plus staff have been let go, including two top advisors who have joined an outside group. These cuts aim to streamline operations and position Governor DeSantis for success in the primary race against Joe Biden.
In a statement, Peck emphasized the campaign’s commitment to putting DeSantis in the strongest position possible: “Following a top-to-bottom review of our organization, we have taken additional, aggressive steps to streamline operations and put Ron DeSantis in the strongest position to win this primary and defeat Joe Biden. Gov. DeSantis is going to lead the Great American Comeback, and we’re ready to hit the ground running as we head into an important month of the campaign.”
Notably, one staffer who was reportedly behind controversial online videos, including one featuring a Nazi symbol, was also let go in the staff cuts.
In addition to the staffing changes, DeSantis has adjusted his campaign strategy. He recently granted a sit-down interview to CNN’s Jake Tapper, a departure from his usual preference for right-of-center media outlets.
With six months remaining until the first primary, DeSantis has ample time to implement these changes and regain momentum. While campaign shakeups can be concerning, political correspondent Byron York suggests that they can also serve as a wake-up call for candidates to address serious issues within their organizations.
The DeSantis campaign has reassured supporters that it has addressed its challenges and is moving forward. In a note to supporters, the campaign stated, “No campaign is immune to changes, cuts, or challenges – our campaign acknowledged that aggressive steps needed to be taken and executed on the plan.”
Per source, DeSantis campaign just sent out the following talking points to key supporters pic.twitter.com/KzrdFLWYiz
— Ben Jacobs (@Bencjacobs) July 25, 2023
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