DHS Sec. Noem Goes Nuclear in New Ad Targeted Directly to Illegal Aliens
The article discusses the immigration policy under President Donald Trump’s governance, highlighting a new ad campaign launched by the Department of Homeland Security (DHS) under Secretary kristi Noem. The campaign aims to address illegal immigration through two primary strategies: encouraging illegal immigrants currently in the U.S. to self-deport and deterring future illegal immigration.
In the campaign’s ads, Noem delivers a stern warning to those in the country illegally, stating that they should leave voluntarily or face deportation. Similarly, she addresses potential migrants from abroad, advising them against attempting to enter the U.S. unlawfully, emphasizing that violators will be pursued.
The article contrasts Noem’s assertive messaging with former Vice President Kamala Harris’s less forceful approach during the Biden administration, suggesting that weak language and policies contributed to increases in illegal border crossings. It notes that Noem’s confident delivery reflects a significant shift in rhetoric compared to the previous administration, which faced criticism for its handling of immigration issues. The DHS ad campaign intends to disseminate these messages widely using various media platforms internationally.
An effective immigration policy tackles the issue of illegal immigration on two fronts — deportation of illegals and deterrents for would-be illegals.
President Donald Trump’s Department of Homeland Security under Secretary Kristi Noem addresses both in an ad campaign released on Feb. 17.
That day, the DHS released two videos. In the first, Noem warned illegals aliens currently in the United States, saying, “President Trump has a clear message for those that are in our country illegally: Leave now. If you don’t, we will find you, and we will deport you. You will never return.”
After telling viewers that weak immigration policy led to drug and human trafficking and violent criminals in the United States, Noem stated, “Those days are over.”
Noem indicated that those who self-deport “may have an opportunity to return,” but ultimately, “the choice is yours.”
A second video was released addressing an international audience, speaking to anyone thinking about coming to the United States illegally.
“Let me deliver a message from President Trump to the world: If you are considering entering America illegally, don’t even think about it.
“If you come to our country and you break our laws, we will hunt you down. Criminals are not welcome in the United States,” Noem stated.
The DHS news release included information about how these ads would be used to get the Trump administration’s message out.
“This series of ads will run on radio, broadcast, and digital, in multiple countries and regions in various dialects. Ads will be hyper-targeted, including through social media, text message and digital to reach illegal immigrants in the interior of the United States, as well as internationally,” it read.
In both videos, Noem spoke with a clear vision and level of confidence totally unfounded during the Biden administration.
Recall former border czar and Vice President Kamala Harris’ speech in June 2021 in Guatemala, where she addressed those would-be criminals looking to cross the border.
Harris — in a shaky and weak tone — made a plea, saying repeatedly, “Do not come.”
“The United States will continue to enforce our laws and secure our border,” she added. After saying “legal methods” exist to enter the country, Harris proceeded to give an uninspired and undefined vision for how illegal immigration would be handled.
“We, as one of our priorities, will discourage illegal migration. And I believe if you come to our border, you will be turned back.”
Watching Noem speak on the issue and then immediately watching Harris shows the vast contrast in the two.
The results for the Biden administration speak for themselves, with record numbers of illegal border crossings during that term. Words like “discourage” and “believe” people will be “turned back” did not stop anyone.
Perhaps if she had spoken with more resolve in that moment, innocent Americans like Laken Riley and Jocelyn Nungaray would still be alive today.
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