Disney’s latest Marvel flick set to have MCU’s worst opening weekend ever.
Disney’s Latest Marvel Film Predicted to Have Worst MCU Opening Weekend Ever
Disney’s newest addition to its Marvel Cinematic Universe could potentially be another box-office bomb for the House of Mouse.
“The Marvels,” from Marvel Studios, is set to hit theaters on Nov. 10 and is projected to make between $50 million and $75 million on its opening weekend in the United States, according to the film site Boxoffice Pro.
The overall domestic figure is estimated to fall between $121 million and $189 million.
The outlet noted that pre-sales for the movie are incredibly low, with “The Marvels” trailing behind the pace of a few recent films in the MCU.
The movie is currently 69% behind “Guardians of the Galaxy Vol. 3,” 42% behind “Eternals,” and 72% behind “Ant-Man and the Wasp: Quantumania.”
Comic Book Resources added that “The Marvels” could also break a record for the worst opening of any film in the MCU.
If the current projected numbers hold true, the movie will continue the trend of Disney films underperforming in theaters. “Indiana Jones and the Dial of Destiny” and “Haunted Mansion” are just two of Disney’s big-budget films in 2023 that reportedly failed to turn a profit.
However, “Guardians of the Galaxy Vol. 3″ was one of the few films from Disney that didn’t lose money during the year.
For “The Marvels,” the disappointing numbers are not the only bad news it has received.
In July, IMAX CEO Richard Gelfond stated that the film might not be shown on IMAX if the release of “Dune 2” did not change.
The CEO described the film as “great” but mentioned that it would essentially serve as a “backup.”
“Having a Marvel movie as a backup is not the worst position to be in the world,” Gelfond said.
Executive Producer Mary Livanos has described “The Marvels” as an all-female version of “The Avengers,” with a team-up of various characters that women from all walks of life can relate to, according to Deadline.
“The Avengers’ movies are these epic conclusions to chapters of storytelling, whereas this is a team-up within the narrative that we didn’t necessarily expect for Marvel,” Livanos said. “We were excited to design a team-up featuring characters that women from all walks of life could relate to.”
Disney reportedly spent over $270 million to produce “The Marvels,” according to Forbes.
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What are some possible reasons for the underwhelming pre-sales and projected opening weekend for “The Marvels”?
=”_blank” rel=”noopener”>Another recent Disney release, “Indiana Jones and the Dial of Destiny,” faced criticism for its departure from the original franchise’s tone and story, which may have contributed to its underperformance at the box office.
As for the potential reasons behind the underwhelming pre-sales and projected opening weekend for “The Marvels,” multiple factors could be at play.
One possibility is superhero fatigue. With Marvel releasing multiple films and TV series each year, audiences may be feeling overwhelmed and less inclined to rush to the theaters for each new installment. This is a sentiment echoed by “The Marvels” director Nia DaCosta, who mentioned in an interview with Deadline that superhero movies can become repetitive and lose their impact.
Another factor to consider is competition from other highly anticipated films. November is set to be a crowded month at the box office, with major releases such as “Dune 2” and “Fantastic Beasts and Where to Find Them 3” also vying for audiences’ attention. With limited leisure time and ticket budgets, moviegoers may have to make tough choices about which films to prioritize.
Furthermore, the marketing and buzz surrounding ”The Marvels” may not have been as effective as desired. Lackluster trailers, a confusing premise, or a failure to effectively convey the film’s appeal to audiences could all contribute to the lower-than-expected interest in the movie.
Regardless of the potential reasons for the low pre-sales and projected opening weekend for “The Marvels,” it is important to note that box-office predictions are not definitive. Many films have surprised industry experts and exceeded expectations, while others have fallen short despite high anticipation.
Ultimately, the success of “The Marvels” will depend on the quality of the film itself and word-of-mouth from audiences. Disney and Marvel will likely closely monitor early audience reactions and adjust their marketing strategies accordingly.
While a disappointing opening weekend for “The Marvels” would be a setback for Disney’s MCU, it is important to remember that the franchise has proven resilient in the past. With a vast and dedicated fan base, Marvel has consistently delivered engaging storytelling and memorable characters that have captured audiences’ hearts worldwide.
Only time will tell how ”The Marvels” will perform at the box office, but one thing is certain: Disney and Marvel will continue to dominate the superhero genre and captivate audiences with their innovative and exciting storytelling for years to come.
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