Disney’s latest Marvel flick set for abysmal opening weekend in ‘Universe’.
Disney’s Latest Marvel Film Projected for Worst ‘Universe’ Opening Weekend Ever
Disney’s newest addition to its Marvel Cinematic Universe could potentially be another box-office bomb for the House of Mouse.
“The Marvels,” from Marvel Studios, is set to hit theaters on Nov. 10 and is projected to make between $50 million and $75 million on its opening weekend in the United States, according to the film site Boxoffice Pro.
The overall domestic figure is predicted to fall between $121 million and $189 million.
The outlet noted that pre-sales are incredibly low — with ”The Marvels” trailing behind the pace of a few recent films in the MCU.
The movie is currently 69% behind “Guardians of the Galaxy Vol. 3,” 42% behind “Eternals,” and 72% behind “Ant-Man and the Wasp: Quantumania.”
Comic Book Resources added that “The Marvels” could also break a record — for the worst opening of any film in the MCU.
If the current projected numbers hold true, the movie will continue the trend of Disney films struggling at the box office. “Indiana Jones and the Dial of Destiny” and “Haunted Mansion” are just two of Disney’s big-budget films in 2023 that reportedly failed to turn a profit.
However, “Guardians of the Galaxy Vol. 3” was one of the few films that didn’t lose money for the House of Mouse this year.
For “The Marvels,” the disappointing numbers aren’t the only bad news.
In July, IMAX CEO Richard Gelfond stated that the film might not be shown on IMAX if the release of “Dune 2” didn’t change.
The CEO called the film “great” but added that it would essentially serve as a “backup.”
Executive Producer Mary Livanos has described “The Marvels” as an all-female version of “The Avengers,” with a team-up of various characters that women from all walks of life can relate to, according to Deadline.
“The Avengers’ movies are these epic conclusions to chapters of storytelling, whereas this is a team-up within the narrative that we didn’t necessarily expect for Marvel,” Livanos said. “We were excited to design a team-up featuring characters that women from all walks of life could relate to.”
Disney reportedly spent over $270 million to make “The Marvels,” according to Forbes.
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The post Disney’s Newest Marvel Film Projected for Worst ‘Universe’ Opening Weekend Ever appeared first on The Western Journal.
How have the marketing efforts of director Nia DaCosta and the film’s team emphasized diversity and female representation in “The Marvels”?
Os-in-terms-of-digital-effects/” target=”_blank” rel=”noopener”>The Western Journal further reported that director Nia DaCosta and the film’s marketing team have been emphasizing the film’s diversity and female representation in hopes of attracting a wider audience.
Despite these efforts, it seems that “The Marvels” may struggle to make a significant impact at the box office. The film’s projected opening weekend numbers are notably low, and it is lagging behind its MCU predecessors in terms of pre-sales. This could potentially lead to the film setting a new record for the worst opening of any film in the franchise.
The disappointing box office performance of “The Marvels” would continue the trend of Disney films struggling at the box office. Recent releases such as “Indiana Jones and the Dial of Destiny” and “Haunted Mansion” reportedly failed to turn a profit, adding to Disney’s list of box office disappointments.
However, there have been bright spots for Disney this year, with “Guardians of the Galaxy Vol. 3″ being one of the few films that didn’t lose money for the company. Nevertheless, the lackluster performance of ”The Marvels” raises concerns for Disney’s future MCU projects and their ability to attract audiences.
In addition to the underwhelming projected numbers, “The Marvels” faces another potential setback with IMAX screens. IMAX CEO Richard Gelfond has stated that if the release of “Dune 2” does not change, “The Marvels” may not be shown on IMAX. While Gelfond praised the film, he said it would essentially serve as a backup if “Dune 2” failed to deliver.
Despite these challenges, ”The Marvels” aims to differentiate itself within the MCU by offering an all-female team-up similar to “The Avengers.” Executive Producer Mary Livanos has highlighted the film’s focus on diverse female characters that women from all walks of life can relate to. This approach seeks to provide representation and appeal to a broader audience.
As the release of “The Marvels” approaches, it remains to be seen whether the film will overcome the low box office expectations and disappointments that have plagued recent Disney releases. The success or failure of this film will likely have implications for future MCU projects and Disney’s overall box office performance in the coming years.
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