DNC committee grants social media influencers media access to reengage young voters
The Democratic National Convention (DNC) has announced that it will, for the first time, invite social media influencers to cover its convention in August. This groundbreaking approach allows content creators to apply for credentials granting them similar access as traditional media, including entry to key areas at Chicago’s United Center. They will have the opportunity to interact with surrogates and VIPs, and receive video clips for remote coverage, accompanied by tailored logistical support. The DNC has taken this step to modernize and widen the reach of convention coverage, recognizing the significant role that content creators play in shaping public perception and information dissemination. The convention is employing full-time staff focused on influencer engagement, highlighting their commitment to integrating new media formats into the political process. This initiative reflects an effort to connect more effectively with younger demographics and ensure broad, dynamic participation in democratic processes.
The Democratic National Convention committee is inviting social media influencers to cover its August convention for the first time in history, according to a Thursday press release.
Content creators are able to apply for credentials that will grant them privileges similar to those given to traditional media outlets, including access to key areas of Chicago’s United Center, the opportunity to connect with surrogates and VIPs, video clips of the convention for those covering the event remotely, and “logistical assistance tailored to their needs.”
The committee has also hired full-time staffers dedicated to influencer engagement, the Chicago Sun-Times reported.
“Creators have revolutionized the way Americans consume information and content, and their innovations will continue to play a critical role in how the American people view not only this election cycle but every election cycle moving forward,” Cayana Mackey-Nance, the committee’s director of digital strategy, said.
“We are leveling the playing field between content creators and traditional media and ensuring that more Americans than ever before are able to experience and engage with this critical part of our Democratic process,” she added.
The convention’s move comes as President Joe Biden struggles to connect with younger voters, whose support was key to his 2020 victory, ahead of November’s election. More than a third of adults ages 18-29 regularly get their news from Instagram or YouTube and 32% from TikTok, according to Pew Research Center.
“We are meeting Americans where they are and making sure they know what’s on the line in November, no matter how or where they see their content,” said Matt Hill, the committee’s communications director.
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A poll published by NPR earlier this month found that just one-third of young people said they would support Biden if the election were held at the same time the survey was conducted, while 23% said they would support former President Donald Trump.
The convention will take place from Aug. 19-22 in Chicago.
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