DNC viewership spiked on final night thanks to Harris speech — and special guest that never was – Washington Examiner
The final night of the Democratic National Convention (DNC) experienced a significant increase in viewership, peaking during Vice President Kamala Harris’s speech. Approximately 26.2 million viewers tuned in across 15 networks, which was around 6 million more than the previous nights. Speculation about a special musical guest, particularly Beyoncé or Taylor Swift, heightened the anticipation for the event. Reports suggested that Beyoncé might perform, but this turned out to be false, as DNC organizers confirmed she was not scheduled to appear, despite her song “Freedom” being played during the event. The surge in viewership coincided with the excitement surrounding the rumored guest, which was not realized, leading to a mix of disappointment and surprise among the audience.
DNC viewership spiked on final night thanks to Harris speech — and special guest that never was
Viewers tuned into the Democratic National Convention’s final night on Thursday en masse, spiking during Vice President Kamala Harris’s speech and around when a highly anticipated special guest, rumored to be Beyoncé, was proposed to show up.
Speculation had been rife throughout the day that a musical heavyweight, likely Beyoncé or Taylor Swift, would show for a performance. Anticipation reached a fever pitch when celebrity news outlet TMZ reported Beyoncé was indeed going to perform, but it proved incorrect.
Organizers from the DNC denied she was scheduled, though Beyoncé’s song “Freedom” was played throughout the event.
The rampant speculation wasn’t helped by the likes of White House political director Emily Ruiz, who posted a bee emoji on her X account, interpreted as a reference to the singer’s “Queen Bee” nickname. But she subsequently apologized and claimed her 6-year-old son had taken her phone.
Reporting from the convention stated Beyoncé had even been sighted, and entry into seating for the United Center had started to be limited.
Some delegates in attendance even wore cowboy hats in preparation for Beyoncé. After Gov. Roy Cooper (D-NC) spoke, Harris took the stage in her appeal to the public, and the DNC was over.
TMZ apologized for its reporting that Beyoncé would give a surprise performance.
“To quote the great Beyoncé: We gotta lay our cards down, down, down … we got this one wrong,” the outlet wrote.
Ultimately, the DNC apparently failed to dissuade rumors that she was there, not releasing any prominent denial. Democrats nonetheless reaped the benefits, with a massive audience tuning in to Harris accepting the nomination.
The DNC generally outperformed the Republican National Convention in television ratings, which showed several million more people watched the Democrats’ convention each night. Former President Donald Trump’s speech garnered 28.4 million people, while Harris’s had 28.9 million.
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