Dylan Mulvaney urges public backing for trans individuals, condemns ‘extreme’ transphobia.
Dylan Mulvaney Demands Public and Proud Support for Transgenders as He Attacks ‘Extreme’ ‘Transphobia’
Dylan Mulvaney, the recipient of the “Breakout Creator” award at the Streamy Awards for online video producers in Los Angeles, made a powerful statement on Sunday. While accepting his award, Mulvaney revealed that he has been the target of an ”extreme amount of transphobia and hate.”
Mulvaney’s influence was evident when he partnered with Anheuser-Busch for an online ad campaign during March Madness. However, this collaboration had unintended consequences for the Bud Light brand. It turns out that a significant percentage of beer drinkers are not particularly receptive to the transgender movement. As a result, Bud Light’s producer, Anheuser-Busch InBev, suffered a staggering loss of over $27 billion in market value.
Furthermore, Bud Light lost its position as America’s most popular beer to Mexican lager Modelo Especial, which is also owned by ABInBev.
Despite the controversy, Mulvaney remains proud of his accomplishments. He mentioned that his life has changed for the better since he made a coming out video and started his “Days of Girlhood” series. However, he also acknowledged the prevalence of transphobia and hate within his community and among their allies.
Mulvaney urged those with platforms to publicly and proudly support transgender individuals. He emphasized the importance of allyship and called for unity in the face of adversity.
Interestingly, Mulvaney concluded his acceptance speech by mentioning that he was going to have a beer, alluding to the Bud Light controversy. This remark highlights the impact his actions had on the brand and the subsequent fallout.
Following the Bud Light controversy, Mulvaney posted a video on his TikTok account, expressing concerns about his safety in the United States. He revealed that he had traveled to Peru, specifically Machu Picchu, to find solace and feel safe. Mulvaney praised the kindness of the people in Peru and expressed hope that he would eventually feel safe in his own country.
In June, Mulvaney criticized Anheuser-Busch for not providing sufficient support during the boycott of Bud Light. He believed that the company’s failure to publicly stand by him was worse than not hiring a transgender person at all.
While Mulvaney’s points are valid, Anheuser-Busch found itself in a difficult position, trying to navigate the preferences of its customer base. The company’s latest ad campaign aims to restore the Bud Light brand by featuring Americans enjoying the beer while watching NFL football.
Will American customers forgive Anheuser-Busch for the Mulvaney fiasco? Only time will tell. However, it is crucial for the company to avoid further controversies and remain focused on its core brand identity.
Source: The Western Journal
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