Dylan Mulvaney criticizes Bud Light for lack of support post-backlash.

Transgender Influencer Slams Bud Light for Lack of Support

“I was waiting for the brand to reach out to me, but they never did,” Mulvaney said in a Thursday Instagram video. “I’ve been scared to leave my house.”

Transgender influencer Dylan Mulvaney recently criticized Bud Light for their failure to offer support after facing a conservative boycott due to their partnership with Mulvaney. This boycott has cost the company billions in market share.

Mulvaney’s collaboration with Bud Light was first announced on April 1, when the influencer revealed it on social media. They even shared a video of themselves enjoying a Bud Light in a bathtub. However, despite their partnership, Bud Light did not provide any support to Mulvaney.

Mulvaney expressed their disappointment, stating that Bud Light’s lack of support is “worse than not hiring a trans person at all.”

Boycott Impact on Bud Light

A conservative boycott following the posts cost Bud Light its spot as America’s top beer. Bud Light was the second-best-selling beer in the four weeks leading up to June 3, making up 7.3 percent of U.S. retail-store beer purchases. Modelo took first place with 8.4 percent of sales, as reported by the Wall Street Journal.

The boycott has had a significant impact on Bud Light’s sales. They have dropped to the second-best-selling beer in the United States, losing their top spot. Bud Light’s overall sales have decreased by approximately 24 percent compared to the same period last year. As a result, parent company Anheuser-Busch has experienced a market cap loss of $20 billion.

Many beer distributors anticipate that the boycott will continue for a while, with some even believing it could be permanent. According to a survey conducted by investment firm Jefferies Group, 65 percent of distributors expect the boycott to last another six months, while 32 percent believe it may be permanent.

In an effort to win back disgruntled customers, Bud Light and other Anheuser-Busch brands have launched an ad campaign targeting a more patriotic and traditional audience. The company has also pledged to increase their marketing spending this summer.