Elon Musk confirms upcoming Twitter video app for smart TVs.

Twitter Video App for Smart TVs Coming Soon, Says Elon Musk

In a tweet on Saturday, Elon Musk, the owner of Twitter, announced that a Twitter video app for smart TVs is in the works. This move aligns with the company’s new focus on expanding video content on the platform.

Musk responded to a tweet suggesting the need for a Twitter video app by saying, “It’s coming.”

Twitter’s New CEO and Elon Musk Reveal Plans for Video Content

In an investor presentation, Twitter’s new CEO, Linda Yaccarino, and Elon Musk outlined the company’s strategy to focus on video, creator partnerships, and commerce to revitalize its business beyond digital advertising. The presentation highlighted that vertical video already accounts for over 10% of time spent on Twitter.

Recently, former Fox News host Tucker Carlson launched a show on Twitter called “Tucker on Twitter.” Twitter envisions selling ads and sponsorships alongside videos from Carlson and other content creators.

(Reporting by Gokul Pisharody in Bengaluru. Editing by Franklin Paul)

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