US amusement park operators Cedar Fair and Six Flags are reportedly in talks to merge.
Amusement Park Operators Cedar Fair and Six Flags Explore Potential Merger
By Greg Roumeliotis and David French
12:05 PM UTC – November 2, 2023
U.S. amusement park operator Cedar Fair LP (FUN.N) is currently exploring the possibility of merging with peer Six Flags Entertainment Corp (SIX.N), according to sources familiar with the matter. This potential tie-up comes as both companies face challenges due to concerns about a U.S. economic slowdown and reduced consumer spending. By joining forces, they hope to weather the storm from a stronger position.
Previous discussions about a merger between Cedar Fair and Six Flags took place in 2019, but there is no guarantee that the current deliberations will lead to an agreement. The sources, who requested anonymity, emphasized that the matter is confidential.
If an agreement is reached, it could be announced as early as Thursday, coinciding with Cedar Fair’s quarterly earnings report.
Cedar Fair and Six Flags, with market values of $1.8 billion and $1.7 billion respectively, have not yet responded to requests for comment.
Following the news, shares of Cedar Fair and Six Flags experienced significant increases of over 6% and 7% respectively in afternoon trading in New York. Both companies have struggled this year, underperforming the Refinitiv United States Leisure & Recreation Price Return Index by more than 15%, primarily due to the impact of the COVID-19 pandemic on their revenues.
Cedar Fair currently owns 11 amusement parks and four gated outdoor water parks across 10 U.S. states and Toronto, Ontario. Meanwhile, Six Flags is the largest operator of water parks in North America, with 27 parks located in the United States, Mexico, and Canada.
Reporting by Greg Roumeliotis and David French in New York; editing by Jonathan Oatis
What obstacles and concerns may arise in the discussions between Cedar Fair and Six Flags regarding their potential merger
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Amusement park operators Cedar Fair and Six Flags are reportedly exploring a potential merger, according to sources familiar with the matter. This comes as both companies have faced challenges in the wake of the COVID-19 pandemic, which significantly impacted the leisure and entertainment industry.
The speculation of a merger between Cedar Fair and Six Flags has generated significant interest among industry analysts and investors. The combined entity would create a formidable force in the amusement park sector, with a larger market share and increased resources. It could also lead to the development of new and innovative attractions that would attract a broader customer base.
Cedar Fair, based in Ohio, operates a portfolio of well-known amusement parks across the United States, including Cedar Point, Knott’s Berry Farm, and Kings Island. Six Flags, headquartered in Texas, also operates a diverse range of theme parks in North America, such as Six Flags Magic Mountain, Six Flags Great Adventure, and Six Flags Over Texas.
Both Cedar Fair and Six Flags have suffered financial setbacks due to the pandemic. The temporary closures and reduced attendance affected their revenues and forced them to implement cost-cutting measures. A potential merger could provide an opportunity for synergy and cost savings, as the combined entity would have greater bargaining power with suppliers and could consolidate certain operational functions.
However, obstacles may arise in the discussions between Cedar Fair and Six Flags. Antitrust concerns could be a significant hurdle, as the merger would consolidate a significant portion of the amusement park market. Regulators may scrutinize the potential impact on competition and consumer choice. The companies would need to present a compelling case demonstrating the overall benefits of the merger and any measures taken to address these concerns.
If the merger moves forward, it would reshape the amusement park industry and potentially lead to further consolidation among competitors. The sector has already witnessed other major acquisitions in recent years, such as Comcast’s acquisition of Universal Parks & Resorts and the acquisition of SeaWorld Entertainment by a private equity firm.
The COVID-19 pandemic has accelerated trends in the leisure and entertainment industry, including the increased demand for outdoor experiences and the integration of technology into park operations. A merged Cedar Fair and Six Flags would be well-positioned to capitalize on these trends, leveraging their combined expertise and resources to deliver enhanced visitor experiences.
However, it is essential to note that discussions between Cedar Fair and Six Flags are still in the early stages, and there is no guarantee that a merger will ultimately materialize. Both companies will need to assess the potential benefits and risks carefully. In the meantime, industry observers will closely monitor any further developments in this intriguing story.
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