Possible Froot Loops boycott over online children’s library promoting diversity and inclusion

Kellogg’s Froot Loops Cereal Boxes in Canada Promote Free Access to “Woke” Digital Book Library⁤ for Children

Let’s loop together. Celebrate the diversity‍ that makes our‌ world colorful,” the Kellogg’s message on the Froot Loops box says at the top ​of the box.

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On the red cereal box, Toucan⁣ Sam is seen holding⁢ an open book with the message: “Buy this book⁤ and get access to FREE Digital Library with equity, diversity and inclusion content.”

On the Froot Loops ⁣website, several children’s ‌books are featured, including “Loop Together on Gender Empowerment.”

“We are so much more than⁢ our gender identity and the expectations that come with it. Explore content to help empower everyone to be their own unique selves,” the book description says.

The e-books ⁤are part of the brand’s partnership with⁤ the Boys and Girls​ Club of Canada.

“We are proud to announce our new corporate partnership with ‘Kellogg Canada’ and their ‘Kellogg’s Froot Loops cereal brand⁢ for 2023,” BGC Canada’s statement said. “Together, we are introducing the ‘Kellogg’s® Froot Loops’ ED&I Digital Library – ⁢a FREE online library⁢ of Equity, Diversity and ⁤Inclusion family-centric content including books, podcasts and more for parents and their children to explore together.”

The ⁢Kellogg’s boxes received a strong reaction from several conservative social media influencers.

“Kellogg’s wants to indoctrinate your children with breakfast cereal. Stop giving them your money!” Libs‍ of TikTok ‌said on X, formerly known as Twitter.

“Do we need to boycott [Kellogg’s] now?” one social media user said.

“Fruit Loops has gone woke and it’s horrible for you. I think ​we should boycott Fruit Loops for our health and to punish them for going woke,” a social media user said.

“Fruit Loops ⁤is‍ now encouraging kids to go online and read their free library of woke propaganda,” the End Wokeness social media account said.

“I bet ‍they don’t encourage kids read their⁤ ingredients,” one social media user quipped.

“Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination,” another social media user joked.

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Kellogg’s recently received blowback⁢ when ⁣it was revealed‍ that​ the company has given over $91 Million ⁤to the Black Lives Matter movement and millions to the NAACP for “combating racism.”

In June, Kellogg’s Frosted Flakes cereal mascot, Tony the Tiger, was seen posing alongside transgender influencer Dylan Mulvaney at the Tony Awards, ⁤and calls for boycotting followed the⁣ cereal brand.

How does the partnership between Kellogg’s and ⁣the “Woke” digital ‍book⁤ library promote diversity and inclusion for children in Canada?

Selves,” the description ‌of the book reads.

Kellogg’s has partnered with a digital book ​library called “Woke” to promote free access to diverse and inclusive content for children in Canada. This initiative aims to foster a sense of understanding and acceptance among young minds and to empower them to ⁤embrace their unique identities.

The Froot ⁢Loops cereal ‍boxes⁢ have become a ‍medium⁣ through which Kellogg’s spreads its⁣ message of diversity and‍ inclusion. The vibrant and eye-catching packaging catches the attention of children and adults alike. The message⁤ at the top of the box, “Let’s loop together. Celebrate ​the diversity that makes our world colorful,” sets the tone⁤ for the experience that awaits inside.

Upon opening the box, consumers are greeted by Toucan​ Sam, ⁢the iconic Froot⁣ Loops mascot, holding an open book. The message accompanying the image reads, “Buy this book and get ⁣access‌ to ⁢FREE Digital Library with equity, diversity and inclusion content.” This clever marketing tactic encourages consumers ‌to⁢ not only enjoy the delicious cereal but also embark on a journey of education and‌ enlightenment.

The partnership between Kellogg’s⁣ and the ‍”Woke” digital book library ⁣is⁤ an innovative approach to promoting literacy and inclusivity. By offering⁤ free access⁤ to diverse content, the initiative aims to bridge gaps in representation and provide children with a wide range of perspectives and experiences.

The Froot Loops website acts as a portal to this‍ digital library. It showcases a collection of children’s⁤ books, including the thought-provoking “Loop Together on‍ Gender Empowerment.” This book aims to inspire young readers to challenge traditional notions of gender ​and embrace ‌their own unique identities.‌ The book description states, “We are so much more than our gender identity and the expectations that come with ​it. Explore content to help empower everyone to‌ be their own unique selves.”

By featuring such literature, Kellogg’s demonstrates its commitment to creating an inclusive and empowering environment for children. It recognizes ​that⁢ representation matters and believes in the power of‍ storytelling ‍to shape young minds.

The‍ promotion of free access to ‌the “Woke” digital book⁤ library ​not only ⁣benefits⁢ children but also encourages parents and caregivers to actively engage with their⁣ children’s reading habits. By providing a platform for discussions surrounding diversity and inclusion, the initiative opens up opportunities for important conversations within families and communities.

Kellogg’s ⁤Froot Loops cereal boxes in Canada, with their promotion of free access to the “Woke” digital book library, serve as a reminder that⁣ change begins with small⁣ acts. By using their brand and products to advocate for diversity and inclusivity, Kellogg’s is contributing to a society that values and celebrates differences.

In conclusion, Kellogg’s Froot Loops ⁣cereal boxes in Canada are not just containers for a​ beloved breakfast cereal; they are gateways to a world of knowledge and​ understanding. Through their partnership with the ⁢”Woke” digital book library, Kellogg’s is promoting free⁤ access to books that champion equity, diversity, and ​inclusion. This initiative ‍not only empowers children ⁤to embrace their unique identities but also fosters a sense⁢ of acceptance and empathy. By integrating inclusivity into their marketing strategies, Kellogg’s sets an example⁣ for other companies to follow, demonstrating the role businesses can‌ play in creating a more inclusive and equal society.