The bongino report

Get Woke, Go Broke: Movie Attendance Collapses 48% Over The Last Four Years

Between 2018 and 2022 saw half the movie theater attendance drop. I don’t want any excuses about this pandemic.

People They will go to the movie theater to see a film that appeals to their interests. Spider-Man: No Way Home This was the case last year. Top Gun: Maverick It was this year. Avatar: Way The Water It’s proving it right now. And Those are only the blockbusters.

People They also escaped their homes to see what else was out there Everything Everywhere All at Once ($69M), Elvis ($151M), Uncharted ($148M), Nope ($123M), Where The Crawdads Sing ($90M), The Woman King ($67M), Free Guy ($122M), The Lost City ($105M), Ticket To Paradise ($68M).

In In other words, blaming Streaming Oder the China Flu Please don’t speak out about the movie industry’s collapse.

The The only difference between 2018 & 2022 is Appeal.

In 2018, individual titles and the idea of going to the movies in general (I’ll talk more about this below) appealed to people.

That’s what’s changed.

That’s what’s over.

That’s what’s dead.

“In the last four years, theatrical attendance has declined by about 50 percent,” reports IndieWire. Here’s the breakdown

As For calculating the attendance drop: The Last complete pre-Covid The domestic box-office total for 2019 was $11.3 billion, an improvement on 2018’s $11.9 billion.

Based on today’s admission costs, the 2018 domestic box-office total would be over $14 billion. Back We arrive at a grim conclusion from the sums used to calculate admissions Theatrical attendance in 2022 is about 52 percent of 2018.

This The terrible year 2022 was so awful that it even under-performed the previous “weakest” Expectations:

Box office for 2022 ended a little under $7.4 billion domestic, with $26 billion worldwide. That fell far short of the year’s weakest projections, a consensus first stated in December 2021 by financial analyst Gower Street Several times, the following numbers were repeated in the media: $9.2 trillion domestic and $33.2 million worldwide. Last March during a quarterly financial call, AMC Theatres CEO Adam Aron said “We are quite bullish that for the full calendar year of 2022 the industry box office could be nearly double that of 2021″ — that is, about $8.8 billion domestic. On These bases are short of 20 to 25 percent.

So What really changed between 2018 & 2022?

Was Is there streaming in 2018 or 2022? Yep.

Was Is there a pandemic in 2018 or 2022? Nope.

So What was it?

As You can see that even in 2022, people will still flood movie theaters to see the movie. This is based on actual hard-box office numbers. Even With streaming available and a virus in circulation, people will still go to movies if they like the title.

So isn’t that what changed? Isn’t Appeal The only real difference between 2018-2022?

Why, yes — yes, it is!

Duh.

That I’m the only one stating this fact does not make me some sort of insightful genius. All it proves is that I’m not beholden to the entertainment industry for access or advertising dollars, which means I can tell the truth, which means I don’t have to embarrass myself to earn a living.

We All of us know what happened between 2018 and 2022: The woke virus.

The The woke virus is destroying entertainment and not just movies. Have you seen the stock price of THE FUTURE, of these dreadful streaming services that are literally spending a hundred billion — with a “B” — dollars to produce giant piles of billion-dollar crap called “their content?”

Those Many of us in our twenties still remember when we were. “going to the movies” It was a thing.

What What I mean is that: We didn’t say, Let’s go see this or that title. InsteadWe said, Hey, let’s go to the movies.

Believe It didn’t matter what you think, there was a time when Hollywood I was so in touch avec the American public; we went to see the movies. We We decided to go see the movies and then we would look at the newspaper to check out what was playing. From There, always excited, we set out to see what appealed to our hearts the most. We I went to the movies.

You You see, going to the movies wasn’t a losing bet with your hard-earned money or precious time. Why? Because Hollywood He was in touch with the customers. Hollywood’s product wasn’t as smug and elitist as Hollywood. Hollywood didn’t lecture, hector, badger, and insult us. Instead, Hollywood You will be entertained, enlightened and inspired.

OhIf parents were to pay more attention to the rating system as well as the idea of a rating system, “children’s movie,” They could also trust Hollywood We must look out for our children. Imagine This was a time when homosexuality and transvestites were not in cartoons!

Bottom line: we don’t trust Hollywood We shouldn’t stop there. To Start with Hollywood’s hatred and hostility towards us is so pronounced it has undermined the art and turned it into a sick hybrid of leftist-corporate conformity — a dull, boorish, and silly thing that seeks to alter human nature into one thing rather than explore the endless universe of the human experience. In other words, it’s a lie. Art There are many things that can be done, but it is impossible to lie.

“Hey, let’s go to the movies” You will now be treated with the same spit take that, “It’s true. I saw it on CNN.”

What It’s a shame.

The The greatest form of art ever created has been destroyed by commerce, fear, greed, immaturity and perversity, conformity and propaganda, and everything else except what is art art: Individual expression.

Hollywood’s already lost half its movie audience and is losing its backside on its lousy streaming services… Will Everybody who can do something about this ever steps up to tell the truth Why? This is happening? They We all know why. Someone It is enough to be bold.

Follow John Nolte On Twitter @NolteNCFollow His Facebook Page here.


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