Hating Men Is Now The Democrats’ Campaign Strategy

White men and married families won’t find real or meaningful advocates in a political party that has gleefully worked against and mocked their interests and values for the better part of a decade.

That much was abundantly clear in the now infamous “White Dudes for Kamala” event. The Zoom call, aimed at garnering support among a demographic that could define the 2024 race, showed America the true essence of the Kamala Harris presidential campaign. The event was a deeply weird feminist struggle session, disguised in trucker hats and plaid, with Hollywood actors and political operatives demanding that white men fall in line behind Harris because she’s a woman and running for president.

Some of the choice highlights are as absurd as you’d expect.

“I’m not sure if you guys can recall the feeling you had on the night of Tuesday, Nov. 8, 2016. I stood over my kid’s bed, and I wept,” said “Beauty and the Beast” and “Frozen” actor Josh Gad.

“What a variety of whiteness we have here,” added “West Wing” actor Bradley Whitford. “It’s like a rainbow of beige.”

And here’s “The Big Lebowski” actor Jeff Bridges expressing his enthusiasm about the Zoom call: “I qualify, man! I’m white, I’m a dude, and I’m for Harris. A woman president, man, how exciting!”

This approach, one could argue, is just meat for the leftist male base; those who suffered through the star-studded lectures on whiteness and sexual politics reportedly shelled out over $3.5 million. But the Harris campaign and Democrat operatives, even when speaking directly to white men to earn their vote, don’t try to hide their aggressive contempt for them, nor do they make any real effort to reorient their smug, self-satisfied brand of feminism. 

And they likely don’t want to. 

Leading up to the event, Democrat operative and “White Dudes for Kamala” organizer Ross Rocketto said, “Throughout American history, there’s a lot of evidence to suggest that when white men organize, it’s often with pointy hats on, and it doesn’t end well.” 

To be clear: This isn’t a quote that was leaked by accident. Rocketto implied, out loud, that in any other context except one guided by Democrats, a gathering of white men could result in lynchings or cross burnings.

White men, can you feel the love? 

Now, one might call this statement staggeringly arrogant or tone-deaf. However, America’s left wing already put similar thoughts into action. Just look at their treatment of Nick Sandmann, Kyle Rittenhouse, and numerous white men seeking higher office.

Also, when you consider the totality of the campaign — all the forced and unfunny “Kamala is brat” coconut tree memes on TikTok, the kindergarten teachers-turned-Democrat influencers talking to voters like they’re children, and now ubiquitous characterizations of the Trump-Vance campaign push for family values as “weird” — it becomes clear that this messaging is aimed at a decidedly female, always-online audience.

Simply stated, it’s a fully intentional effort by the Harris campaign to make the 2024 electorate split about sex, not policy, just like Democrats and the media tried to do in 2016. And just like in 2016, the male vote will make or break the Trump or Harris campaign — but a great deal has changed since Hillary Clinton was beaten. 

For starters, a February 2024 Pew Research Center study shows men are now more interested than women in starting families by a margin of 57 to 45 percent. 

Another Pew Research study said nearly two-thirds of Trump-supporting male voters think society should prioritize marriage and children. Less than a quarter of male Democrat supporters shared the same sentiment. Among Democrat-supporting women, it was just 16 percent. 

It’s obvious the Democrat Party is not one for families or those seeking family formation anymore, so why would they try to appeal to that? 

They aren’t, and according to 2022 national exit polling, unmarried women are the Democrats’ main voting bloc now. They supported the Democrats 68 to 31 percent. Exit polling also showed married men (59 to 39 percent), married women (56 to 42 percent) and unmarried men (52 to 45 percent) voted Republican. 

This political sex gap has only widened further. President Biden reportedly carried young men by 26 points in 2020. A few months ago, however, before he dropped out of the race, one poll showed that edge dropping to just 6 points.

White men and married families won’t find real or meaningful advocates in a political party that has gleefully worked against and mocked their interests and values for the better part of a decade. 

The Harris campaign knows who its real voting base is, and, despite appearances, it’s fully committed to it. All the ham-handed pro-Harris appearances from actors who portrayed Luke Skywalker, the Hulk, or Samwise Gamgee, won’t change that.

Mattison Brooks is a strategic communications consultant. Follow him on X at @realmbrooks.