Hershey’s ‘HerShe’ Campaign: Boys Make The Best Girls

In his Netflix special, comedian Bo Burham features a hilarious bit “Inside.” He plays the role of a social media consultant in it. This is sadly a real thing.

“Consumers want to know: Are you willing to use your brand awareness to effect positive social change — which will create more brand awareness?” He says.

“The question isn’t what are you selling or what service are you providing? The question is, what do you stand for? Who are you — Bagel Bites? … The question is no longer, do you want to buy Wheat Thins, for example. The question is now, will you support Wheat Thins in the fight against Lyme disease?” Burnham says.

It is said that great comedy contains a spark of truth, but this is becoming too much.

The Hershey Company — yes, Hershey, the one that makes chocolate — celebrated International Women’s Day this week with a promotion that features a biological male who identifies as a woman. Why? We are here, people.

Fae Johnstone, transgender activist and group director, is shown in the video clip. “Wisdom2Action.” The former male identifies himself as a “2SLGBTQUIA+” Advocate (the acronym stands to represent advocate) “Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, Asexual”).

Johnstone supports a limited-edition Hershey’s candy bar that features his image. “HerShe” The wrapper is a mystery as to how much the company paid creative consultants to create it.

“We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone speaks in the video. “See the women changing how we see the future.”

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Let’s clarify: Hershey aimed to honor women on International Women’s Day, by featuring a biological boy in an ad discussing women changing the future.

The backlash was swift.

“@Hersheys is putting the face of a trans-‘woman’ on chocolate bar wrappers with ‘HerShe’ highlighted in honor of international women’s day. Hershey’s is erasing women,” On Twitter, the LeftismForU anti-woke wrote.

.@Hersheys Is it putting the face on a trans-“woman” Chocolate bar wrappers “HerShe” Highlighted in honor of International Women’s Day
Hershey’s is trying to erase women. pic.twitter.com/JzRkAtwTdO

— Leftism (@LeftismForU) March 1, 2023

Mollie Hemingway, Federalist Editor in Chief, ripped Hershey. It is possible to say, “So @Hersheys is featuring a male in costume as a woman for its international women’s day ad campaign.”

Sean Davis, CEO and co-founder of Federalist, is also the founder and CEO. Submitted, “Hershey’s is ‘honoring’ women by featuring delusional, disfigured men on its candy bars. Feel empowered yet, ladies?”

#BoycottHershey became a popular trend quickly. “It’s clear @Hersheys DOES NOT support real women. They only care about their bottom line. There will never be another Hershey product in my house. #BoycottHersheys,” One Twitter user Submitted.

Oli London, a critic of transgender movements, was quick to point out the problem. nub: “The PR team at Hersheys had one job, and one job alone to Sell CHOCOLATE! How hard could it be? Well apparently too hard to resist as the company decided to go WOKE. So now they will go BROKE!”

Let me end with this: Make chocolate. We don’t need to know your stance on … everything. Wheat Thins, we don’t need to know if you’re supporting the fight against Lyme. You can just crackers and stop talking.

The opinions expressed in this article are those of the author and do not necessarily reflect those of The Daily Wire.

Joseph Curl is a 35-year veteran of politics, having served 12 years as White House correspondent in a national newspaper. For four years, he was the Drudge Report’s a.m. editor. Send tips to [email protected] and follow him on Twitter @josephcurl.

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