House Democrat-aligned non-profit launches $20M voter registration campaign.
A non-profit organization aligned with House Democrats is set to make a significant impact on voter registration and grassroots mobilization for the upcoming elections. With a whopping $20 million investment, House Majority Forward aims to implement a comprehensive and data-driven approach to engage communities across the country.
This campaign will prioritize young voters and individuals in black, Latino, Asian American, Pacific Islander, and Native American communities. Moreover, the organization plans to mobilize both newly registered and ”less reliable voters,” with a special emphasis on communities of color and youth, including college campuses.
The organization’s investment will span multiple regions, including Alaska, Arizona, California, Iowa, Michigan, Montana, Nebraska, New York, and more.
“House Majority Forward is committed to expanding the electorate and ensuring everyone’s voice is heard on Election Day,” said House Majority Forward Executive Director Abby Curran Horrell. “We must fight against those who shamelessly attempt to disenfranchise voters and look forward to playing a key role in empowering communities across the country.”
The latest initiative comes after President Joe Biden’s reelection campaign last month launched a $25 million series of ads targeted at seven critical battleground states, with a focus on Hispanic and African American media outlets.
Biden’s Billion-Dollar Ad Investment
That campaign will run for 16 weeks across national cable networks, as well as on digital and connected TV, according to the announcement, including in the states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.
It will also run a targeted track of advertising focused on Hispanic voters in Florida, campaign officials said.
“The buy includes both the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary,” the campaign said in a statement.
Julie Chavez Rodriguez, Biden-Harris 2024 campaign manager, said the multi-million dollar ad investment “ensures that the President’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy.”
“While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans,” Ms. Rodriguez added.
Trump Still Leading in GOP Race
Separately, the Democratic National Committee (DNC) launched a string of mobile billboard campaigns in Wisconsin ahead of the first Republican primary debate.
The latest spending spree from Democrats comes as a decent Wall Street Journal poll found an overwhelming number of American voters believe President Biden, 80, is too old to run for a second term in office.
The poll was based on a telephone and text-to-web survey of 1,500 respondents.
" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."
*As an Amazon Associate I earn from qualifying purchases
Now loading...