Washington Examiner

Biden memo outlines 5 strategies for 2024 victory.

President Biden’s 2024 Reelection Campaign: A Blueprint for Victory

The Biden campaign is feeling confident about his chances for reelection in 2024, despite recent polling showing a tight race with the leading Republican. Campaign manager Julie Rodriguez sent an internal memo outlining the team’s strategy, highlighting the success of the 2022 midterm elections as a blueprint for victory.

Here are five key strategic points from Rodriguez’s memo:

  • Shore up the ‘blue wall’: The campaign plans to invest early in battleground states that Biden won in 2020, such as Michigan, Pennsylvania, Wisconsin, Nevada, Arizona, Georgia, and New Hampshire. They also plan to target new states, including North Carolina and Florida.
  • Banding together: With Biden’s incumbency status, the campaign has access to strategic political resources and infrastructure, which cultivates unity. The campaign has also rolled out a national advisory board featuring big-name Democrats to assist with fundraising and media outreach.
  • Voter engagement: The campaign is focused on connecting with voters who are interested in or willing to vote for Biden next year, using innovative strategies to break through the fragmented media environment and connect with voters where they are.
  • Strengthen the Democratic coalition: The campaign is seeking to build up Biden’s gains among rural and white working-class voters in battleground states, while also maintaining support among traditional members of the Democratic coalition, including communities of color.
  • Fighting for the people: Biden’s strategy is to keep the focus on the American people and their desire for more freedom, rights, and a fair shot at success.

Rodriguez is confident in Biden’s ability to connect with everyday people and guide the country forward. As the granddaughter of labor activist Cesar Chavez, she brings a strong legacy of fighting for the people to the campaign.



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