Kellogg Pledged $91 Million To Racial Division While Slashing Employee Benefits

Kellogg’s corporate executives seem to be more interested than their employees in leftist virtue signaling.

A new Tuesday edition of the Daily Mail will be available. Database The conservative Claremont Institute announced that the breakfast cereal giant had pledged $91million to Black Lives Matter and other causes following the George Floyd riots. The company also launched the Racial Equity 2030 Global ChallengeA $90 million injection to “fuel innovative and actionable solutions to build a racially equitable future.”

“As stewards of our children’s future, we must collectively face the primary challenge of our time: racial equity,” W.K. In a promotional video, Cathann Kress, Kellogg Foundation Trustee, and Board Chair, talks about the foundation.

This campaign was launched in celebration of the foundation’s 90th birthday.

“In Oct. 2022, five awardees were named to receive a combined $80 million over the next eight years, concluding in 2030, the W.K. Kellogg Foundation’s 100th anniversary,” According to the foundation website.

The Kellogg Company was facing conflict with its employees and the awards came at a time when they were unable to award them. Fast three-month strike In 2021. About 1,400 workers across four states — Michigan, Nebraska, Pennsylvania, and Tennessee — picketed against plans for a two-tiered benefits system complete with Weeks of work that last 72-84 hours According to union officials, they have limited vacation time.

Rolling Stone reported that the company had cut health benefits during the strike. Workers were forced to pay COBRA premiums in order to keep coverage for costly pre-existing conditions, including cancer.

The company made clear its commitment to sustainability in June 2020 “combatting racism” With $1 million donated to the NAACP by a corporate sponsor Press release

“Kellogg Company’s $1 million grant complements the funding that the W.K. Kellogg Foundation provides to NAACP, including $1.15 million in 2020,” Steve Cahillane, CEO of Kellogg Company, wrote the following: “NAACP is one of the many racial equity anchor organizations that WKKF supports.”

WayBack Machine says that the letter was published June 12, 2020. After two weeks of the saga, the country was just emerging. most destructive Political violence has been ongoing for more than a century since Floyd’s Minneapolis murder.

Despite the company’s stated commitment to “racial equity,” Actors Targeted For featuring, the cereal company was branded racist “three white boys” Rice Krispies’ cartoon mascots. Fiona Onasanya, a former UK member of Parliament and Black Lives Matter activist, went after the food giant for selling. “white supremacy” With its fictional characters.

“Coco Pops and Rice Krispies have the same composition (except for the fact [Coco Pops] are brown and chocolate flavoured)… so I was wondering why Rice Krispies have three white boys representing the brand and Coco Pops have a monkey?” Onasanya shared her thoughts on Twitter.

Kellogg’s shared The Daily Mail It is stated in a statement “stands in support of the black community.”

“We do not tolerate discrimination and believe that people of all races, genders, backgrounds, sexual orientation, religions, capabilities and beliefs should be treated with the utmost dignity and respect,” The company stated that the Coco Pops monkey represents white chocolate cereal. “The monkey mascot that appears on both white and milk chocolate Coco Pops, was created in the 1980s to highlight the playful personality of the brand.”

This case shows that regardless of how many million Kelloggs spends in virtue signaling, it will not be enough for those who make a career out of accusing other people racist.

Tristan Justice is The Federalist’s western correspondent and author of Social Justice Redux. This conservative newsletter focuses on culture, wellness, and health. He has also been a writer for The Washington Examiner, and The Daily Signal. His work has been featured in Real Clear Politics as well as Fox News. Tristan is a graduate of George Washington University. He majored and minored both in journalism and political science. Follow him on Twitter at @JusticeTristan or contact him at [email protected]. Get Tristan’s email newsletter Here.