Kevin Feige Admits That if Marvel Studios Doesn’t Entertain First, Their Social Messaging Will Fall on Deaf Ears

Marvel Studios boss Kevin Feige has recently stated that if they stop putting entertainment first, then the social messaging they include in their films will be ignored.

Feige’s admission came during an appearance on The Movie Business Podcast with host Jason Squire, who asked him what the secret to Marvel Studios’ success is.

Feige explained in his response how the company conducts post mortems, where they look at what they could have done differently after each television series or motion picture is released.

Then, he described: “And I guess to distill it down of what lessons are learned: is to entertain the audience at every turn.”

Feige elaborated, “Frank Capra has a quote that our co-president Louis D’Esposito quotes often, which is — basically to distill down to: entertain first. You can have as many beautiful messages, and beautiful life theories, and beautiful thematics that you want to put into the world that all of us do, and all of our filmmakers do, but if you’re not entertaining first it will fall on deaf ears.”

“I think that’s always been the way,” Feige added. “Thankfully, you’re making the kind of movies that you love to see that also goes into entertaining yourself, which is what we also try to do here at Marvel Studios.”

RELATED: ‘She-Hulk’ Star Says Series Exists As “A F–k You” To Critics, Head Writer Boasts “Part Of Me Really Loves Trolling The Trolls”

While Feige admits and claims that the main lesson the company has learned is to entertain the audience at every turn and if you don’t do so their social indoctrination efforts will fail, the company’s actions over recent years indicate they are much more interesting than pushing their social indoctrination efforts and antagonizing audiences rather than entertaining.

She-Hulk: Attorney at Law Tatiana Maslany, actress admitted “to even exist as She-Hulk is a like a f*** you.”

Speaking with Variety following the conclusion of the show’s first season on Disney+, Maslany was asked if she was expecting to face trolls when she signed on to become She-Hulk.

She replied, “Reading the script, it was so true. There’s so much resistance to a woman just existing in that space of superheroes. There’s always going to be that. I sort of anticipated it.”

“It’s why I also feel it’s important. There’s such an entitlement to space held by certain people, and to even exist as She-Hulk is like a fuck-you, and I love that,” She added.

The show’s header writer Jessica Gao also admitted that she “really loves trolling the trolls.”

Gao responded to a question about how it was to predict what the trolls would say about the show. “Our writers room opened three years ago. The fact that we were able to predict what the reaction was going to be, what a lot of the trolling comments were going to be, really shows how very tired and unoriginal these trolls are.”

She said, “That really tickled me because the little troll that lives inside of me really loves trolling the trolls.”

RELATED: Marvel’s Thor: Love and Thunder Director Taika Waititi Trolls Thor Fans: “I’ll Ruin Your Mythos in a Minute, Baby”

She-Hulk: Attorney At Law, and its creators aren’t the only ones who shun entertaining the audience. Thor: Love and Thunder Taika Waititi, director of the film, told the audience he was going to destroy the Thor mythos when it first became known that Natalie Portman would be reprising Jane Foster’s role.

Marvel Comics reader Jason Aaron shared his excitement at the possibility that Waititi would adapt the storyline about Thor being gender-swapped into comics.

The user wrote: “It is due TO YOUR MARVEL WORK THAT THIS MESS IS POSSIBLE. YOUR WRITING RUINED #THOR, HIS MYTHOS AND HIS CHARACTER. SO NO I DO NOT WANT TO SEE THIS FILM IF WE ARE TRULY GETTING A JANE FOSTER THOR.”

Waititi replied, “I’ll ruin your mythos in a minute, baby.”

RELATED: Marvel Studios Boss Kevin Feige Provides More Details About Why Doctor Strange Was Cut From WandaVision

Feige himself also revealed that he abandoned the idea of entertaining the crowd first to push social-indoctrination programming. Wandavision.

Feige confirmed that Doctor Strange was removed from the show telling Rolling Stone, “Some people might say, ‘Oh, it would’ve been so cool to see Doctor Strange.’ But it would have taken away from Wanda.”

“We didn’t want the end of the show to be commoditized to go to the next movie – here’s the white guy, ‘Let me show you how power works.’ That wasn’t what we wanted to say,” He concluded.

Feige would also detail. “I haven’t talked about this before, but we had a deal with Benedict [Cumberbatch] to pop up at the end of WandaVision, or somewhere in WandaVision.” 

He detailed, “Because we knew we wanted to connect them [Wanda’s next appearance is in the second Dr. Strange movie, next year’s Dr. Strange in the Multiverse of Madness], and wouldn’t it be great. But as we worked on the show, and on the movie, we realized there was no reason to really do that.”

RELATED: Eternals: Marvel Boss Kevin Feige Addresses Race And Gender Swapping, Claims Sersi, Not Ikaris, Is Lead

Marvel Studios’ head honcho said that the reason is also clear to him. Eternals was moved to the top of their list of films was due to the company’s social engineering agenda.

As the company discusses why they decided to change the races and genders of almost all characters, Feige told Variety, “Well, the notion of switching up the genders, sexualities and ethnicities of the characters from the comics, was baked in initially — that was part of what Nate Moore was really advocating for in moving “Eternals” to the top of the list for us to start working on.”

RELATED: The Marvel Cinematic Universe’s Phase 4 Was An Utter Disaster And There’s A Reason Kevin Feige Killed It At San Diego Comic-Con

Marvel Studios’ results are not in line with Feige’s expectations. The company claims that its recent films have had lower box office numbers than previous releases.

Black Widow, Eternals, Shang-Chi & the Legend of the Ten Rings These three films are among the worst performing Marvel Cinematic Universe films, without taking inflation into account. Only The Incredible Hulk (and Captain America: The First Avenger) have been released by the company’s 30 films.

The sequel films include Wakanda Forever: Black Panther And Thor: Love and Thunder They did not do as well as previous films from their respective franchises. Netflix series routinely outperform Disney+ series in terms of ratings. In fact, the most recent Netflix shows perform worse than their predecessors. She-Hulk, Attorney at Law.

If anyone is to start taking Kevin Feige seriously again, he needs to actually start putting his money where his mouth and delivering on what he’s promising because there’s a mountain of evidence that shows Marvel Studios has not learned the lesson that you need to entertain the audience first.

Instead, they appear to have realized the opposite and will promote their social messages for the sake entertaining the audience.

What do you make of Feige’s comments?

NEXT: Kevin Feige Speech Honoring ‘Superman’ Director Richard Donner Shows Just How Far Marvel Studios Has Fallen In Half A Decade

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