Liberal consumers changing shopping habits due to politics
According to a recent poll, a significant portion of consumers, especially liberals, are altering their shopping habits based on their political beliefs. The survey reveals that 40% of consumers have boycotted certain businesses due to perceived political stances, with 24% of respondents specifically ceasing to shop at their favorite stores for this reason. Many shoppers have distanced themselves from retailers like Target following the company’s decision to revise its diversity, equity, and inclusion (DEI) policies. Notably, the poll indicates that 45% of Democrats have reported boycotting stores for political reasons, compared to 34% of Republicans. Additionally, while some companies have begun to phase out DEI initiatives, others like Apple and Costco have committed to maintaining them. Remarkably, 36% of respondents expressed a desire to avoid the economy altogether to escape political influences.
Liberal consumers increasingly changing shopping habits due to political beliefs: Poll
A recent poll shows that 4 in 10 consumers are boycotting certain businesses because of political beliefs, according to a report.
The poll found that liberal consumers’ views had shifted over the last few months, noting that at least 24% of respondents had stopped shopping at their favorite stores because of a perceived shift in the companies’ political views, according to the Guardian.
Shoppers have reportedly dropped stores such as Target for ending diversity, equity, and inclusion policies, a move that includes eliminating hiring goals for minorities in a new strategy the company referred to as “staying in step with the evolving external landscape.”
Both Democrats and Republicans were reported as dropping their favorite stores due to perceived political views, but more Democrats, 45%, reported doing so versus 34% of Republicans. Conservatives boycotted Target last year as a result of its line of LGBT-themed pride merchandise.
Other companies reported to be sunsetting DEI policies included Walmart, Amazon, and McDonald’s, while other companies, including Apple, Costco, and Microsoft, have indicated that they have no plans of dropping DEI policies.
More than one-third of respondents, 36%, said they were “opting out” of the economy to avoid politics altogether, the poll found.
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