Linda Yaccarino says X earned back advertisers amid increase of ‘healthy’ posts
CEO Linda Yaccarino Updates on X’s Renewal of Advertisers
During a recent interview with CNBC, CEO Linda Yaccarino shared exciting news about X, the platform formerly known as Twitter. Yaccarino announced that X has experienced significant growth and improvement, leading to the return of major advertisers such as Coca-Cola and Visa.
Creating a Safer and Healthier Platform
Yaccarino emphasized the platform’s commitment to protecting brands from harmful content. “If you’re going to post something illegal or against the law, you’re gone. Zero tolerance,” Yaccarino stated. “But even if it’s lawful but awful, you get labeled. Your content gets deamplified and demonetized, making it unable to be shared.”
By implementing these strict measures, X has not only made the platform safer but has also encouraged users to refrain from posting hateful content. Yaccarino revealed that when a post is labeled and restricted from sharing, users themselves take it down 30% of the time. This reduction in hateful content is a testament to X’s dedication to promoting healthy online behavior.
Impressive User Growth and Recognition
Owner Elon Musk recently announced that X has reached a new monthly high of over 541,000,000 users. Additionally, the platform has been recognized as the fastest-loading social media site by web design company DigitalSilk.com.
Furthermore, X has become a platform of interest for political figures. Entrepreneur Vivek Ramaswamy, the third presidential candidate for 2024, recently participated in a Spaces conversation on X, following in the footsteps of Democratic candidate Robert F. Kennedy and GOP candidate Gov. Ron DeSantis (R-FL).
For more information, click here to read the full article from The Washington Examiner.
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