Marketing Agency Brings On ‘AI Interns’

A marketing group has decided to bring in new talent — in the form of artificial intelligence “interns.”

Codeword, a technology marketing company, has announced a new type of internship. It placed two interns in its 106-person team. A press release Pointed You will be surprised to learn that they “will be fully embedded into” Codeword’s creative group.

“I am designed to be helpful and efficient,” Aiden is one of the “interns,” said. “I believe that I could be a valuable resource as an ‘intern,’ although my abilities would be somewhat different from those of a human intern.”

“There’s a lot of talk and fear and hype about how new AI tools will integrate with creative teams,” Kyle Monson is a partner in the company. . “As an agency that straddles the creative and technology worlds, we want to explore what human-AI collaborations can look like. And we’ll do it in public, so our team and our community can learn from this experiment.”

Artificial intelligence “interns” They gave themselves names and took a look at themselves. They picked the names “Aiden” “Aiko,” the latter of which, Aiko, will operate on the company’s design team. Aiden will join the editorial team.

The company appears to plan to treat the AI entities similar to interns, as they will have creative tasks within the company, discuss how it is going on Codeword’s blog and social media, as well as receive performance reviews during the three-month span of the internship.

“Like all interns, it will take work from the org to figure out what they’re capable of and how they can offer meaningful help,” Senior Art Director Emilio Ramos said.

“To be crystal clear, I’m deeply skeptical they have the goods. Looking at their training, it’s obvious it was scraped haphazardly from the internet and definitely [sic] isn’t fit for commercial use,” Ramos noted. “That’s why we’re not jumping in face-first, we’re experimenting with integrating these techniques into carefully controlled internal workflows. In the meantime, we’re actively investigating image sets like Google’s Open Images v7 — built from images under the Creative Commons BY 4.0 License — that might one day allow for commercial use.”

According to Axios, artificial intelligence is increasing in popularity, like ChatGPT or Dall-E 2, which can replace real people. Response The economic climate.

“It’s an opportunity to streamline internal processes by eliminating necessary but mind-numbing and time-consuming tasks — or at least to pass them off onto emotionless interns who can’t get bored. If we can make that work, it’ll be a win for our team and for our clients,” Terrence Doyle, Codeword Senior Editor

“That said, I’m a former freelance journalist, and I do a lot of ghostwriting for Codeword’s clients, so I’d be a liar if I said I wasn’t sort of terrified by the creative — or, rather, ruthlessly productive — capacity of AI,” Doyle also added.

Codeword’s Website It is explained in “a small(ish) agency that puts our people first.”

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