The bongino report

Marvel Studios Boss Fully Backs Disastrous “She-Hulk: Attorney At Law” Series That Was Specifically Made To Attack Marvel Studios’ Former Fans

Kevin Feige, Marvel Studios boss is starting to look more like Kathleen Kennedy’s Lucasfilm situation. He appears to have taken over the management of a failing brand and is now overseeing its decline.

Stephen Broussard, Victoria Alonso and Kevin Feige attend the Ant-Man & The Wasp Quantumania World premiere at Regency Village Theatre, Monday, February 6, 2023, Westwood, CA.
(Photo:Alex J. Berliner/ABImages)

Feige’s recent comments on She-Hulk: Attorney at law These facts are proof.

The series was supported by the producer. telling Entertainment Weekly, “She-Hulkfor example, was an experiment: ‘Let’s just do a legal comedy.’ What if Ally McBeal was a superhero? How do we do a legal sitcom with an incredibly expensive CG character in the middle of every episode? And I couldn’t be happier with the tone that Jessica Gao has set for that.  It’s a very different tone than many of other projects have, and that was totally intentional.”

LOS ANGELES, CALIFORNIA – JUNE 23: (L-R) Taika Waititi and Kevin Feige, President of Marvel Studios attend the Thor: Love and Thunder World Premiere at the El Capitan Theatre in [Hollywood]California, on June 23, 2022. (Photo by Alberto E. Rodriguez/Getty Images Disney

RELATED: ‘She-Hulk’ Star Says Series Exists As “A F–k You” Critics love the Head Writer “Part Of Me Really Loves Trolling The Trolls”

This tone was confirmed as a “f*** you” Tatiana Maslany (She-Hulk): To Marvel’s past fans

Variety is what we should be talking about Maslany was interviewed by the outlet following the series’ conclusion. “Were you expecting to face the trolls when you signed on for the show?”

She replied, “Reading the script, it was so true. There’s so much resistance to a woman just existing in that space of superheroes. There’s always going to be that. I sort of anticipated it.”

“It’s why I also feel it’s important. There’s such an entitlement to space held by certain people, and to even exist as She-Hulk is like a fuck-you, and I love that,” She continued.

(L-R: Charlie Cox as Daredevil/Matt Murdock, Tatiana Maslany and Jenny Bennett as She-Hulk/Jennifer “Jen” Walters in Marvel Studios’ She-Hulk: Attorney At Law exclusively on Disney+ Chuck Zlotnick. © 2022 MARVEL.

Answering another question regarding the final tackling “some of the exact same trolling comments that Marvel fans have been making,” Maslany stated, “Jessica Gao is a genius and knows about the culture we’re living in and her position in it when she’s writing these stories about a woman superhero. She knows what that response is going to be.”

“As a cast, it was delightful sending each other these troll responses, like ‘Oh my god, give them a week and then they’re going to literally see this pop up verbatim in the show and become the villains of the show.’ It was thrilling,” Variety interviewed her.

(L-R: Tatiana Maslany and Jennifer “Jen” Walters/She-Hulk with Mark Ruffalo and Bruce Banner as Smart Hulk / Bruce Banner, in Marvel Studios’ She-Hulk Attorney at Law, exclusively available on Disney+ Marvel Studios. Photo by courtesy. © 2022 MARVEL.

RELATED: ‘Daredevil: Born Again’ Star Charlie Cox Stands By ‘She-Hulk’ Cameo: “It Was My Job To Embrace The Tone Whilst Staying As True To The Character As I Possibly Could”

Gao revealed that the show’s purpose was to troll the viewers.

Variety asked her. “How did it feel to accurately predict what the trolls would be saying?” Gao replied, “Our writers room opened three years ago. The fact that we were able to predict what the reaction was going to be, what a lot of the trolling comments were going to be, really shows how very tired and unoriginal these trolls are.”

“That really tickled me because the little troll that lives inside of me really loves trolling the trolls,” she declared.

(L-R: Charlie Cox as Daredevil/Matt Murdock, Tatiana Maslany and Jenny Bennett as She-Hulk/Jennifer “Jen” Walters in Marvel Studios’ She-Hulk. Exclusively on Disney+ Chuck Zlotnick. © 2022 MARVEL.

Variety was also informed by Kat Coiro (director of the series). “One thing I noticed is that at the beginning of the series, I was getting a lot of nasty, mean comments. As it’s gone forward, that has stopped. I think it’s because now they realize when they target us, they’re playing directly into our hands.”

“And we called, which is very gratifying. It is so satisfying. Negative comments are always taken as engagement. People who are so angry are likely to be paying attention. All of it is positive to me. 

(L-R: Tatiana Maslany and Jennifer “Jen” Walters/She-Hulk, and Jon Bass as Todd Phelps are in Marvel Studios’ She-Hulk Attorney at Law. Exclusively on Disney+ Marvel Studios. Photo by courtesy. © 2022 MARVEL.

RELATED: ‘She-Hulk: Attorney At Law’ Premiere Ratings Fail To Break Into Nielsen Top 10, Another Failure For Victoria Alonso’s Business Strategy

However, she claimed that negative commentary was engagement. But, previously, she noted that it stopped. This could be due to the fact that viewers who watched the first episode quickly stopped watching, as Nielsen ratings showed that viewership declined significantly with each new episode. 

It didn’t have much audience at all, and it did not make it onto Nielsen’s Top 10 Original Programs streaming list for the week August 15-21 2022. The premiere episode of the series was broadcast on Disney+ on August 18, 20,22.

Nielsen Streaming Viewership August 15-21, 2022

When the sixth episode of the series debuted on Disney+, it was still not in Nielsen’s Top 10 Original Programs streaming list.

Its viewership was just below 416 million minutes. Stranger Things The chart’s tenth-ranked series for that week was raked in.

Nielsen Original Streaming Ratings, September 19-25th, 2022

RELATED: ‘She-Hulk’ Cast And Crew Ecstatic Over Twerking Cameo From Megan Thee Stallion: “She Really Fit Into The Whole Ethos Of What We’re Doing With The Show”

It did make it to the top when it was made available for binge watching during the week of 10-16 October 2022.

Despite being available to binge, the series only garnered 526,000,000 minutes viewed. This placed it 5th on Nielsen’s Top 10 Original Streaming charts.

Nielsen “Original” Streaming Ratings Week of October 10-16 2022

The following week, the series fell from Nielsen’s Top 10 Original Programs streaming charts. It was unable to reach 398 million minutes of viewing, the same amount as 10th ranked. The Handmaid’s Tale.

The series’ viewership has dropped by at most 128 million minutes. This represents a minimum 24% decrease in viewership within one week.

Nielsen “Original” Streaming Ratings Week of October 17-23 2022

Feige giving his support to the terrible tone of Feige, what do you think She-Hulk: Attorney at law That was to make fun of Marvel fans before?

NEXT: ‘She-Hulk’ Director Kat Coiro Says Production Team Wanted To Make The Series “About A Woman Navigating Sex But Also Something That Everybody Can Enjoy, Including Children”


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