Matt Walsh’s Am I Racist? becomes highest grossing documentary of 2024 – Washington Examiner
Matt Walsh’s mockumentary titled *Am I Racist?* has emerged as the highest-grossing documentary of 2024, amassing over $9 million in its second weekend at the box office. The film critiques the prevailing notions surrounding diversity, equity, and inclusion (DEI), portraying them as a form of “brainwashing.” It performed strongly after being expanded to 1,600 theaters, generating over $2.5 million in that weekend alone and achieving three times its production budget. Walsh celebrated the film’s success on social media, noting its top position among documentaries this year and its significant ranking among political documentaries over the past decade. Public figures, including Elon Musk, publicly acknowledged the film’s box office achievements. Walsh shared insights from the production process, revealing that they paid DEI experts to appear in the film and highlighting the lucrative nature of speaking engagements focused on race and diversity. A particular segment featuring Walsh undercover at a dinner event with activists Regina Jackson and Saira Rao has gone viral, exemplifying the film’s critical approach to its subject matter.
Matt Walsh’s Am I Racist? becomes highest grossing documentary of 2024
Matt Walsh’s new film Am I Racist? reached the $9 million mark in its second weekend at the box office, making it the highest-grossing documentary film of 2024.
The film, a mockumentary that seeks to showcase how diversity, equity, and inclusion have become a “brainwashing” scheme, expanded to an extra 83 theaters in its second weekend, grossing over $2.5 million across 1,600 theaters. Walsh celebrated the film’s success on X, noting it has now grossed three times its production budget.
“After our second weekend: ‘Am I Racist?’ remains in the box office top 10, it’s the top grossing documentary of the year, top 5 political doc in the last decade, earned 3x its production budget, and our total gross moves us into the top 40 for all docs, all time,” Walsh said.
After our second weekend: “Am I Racist?” remains in the box office top 10, it’s the top grossing documentary of the year, top 5 political doc in the last decade, earned 3x its production budget, and our total gross moves us into the top 40 for all docs, all time. And counting.
— Matt Walsh (@MattWalshBlog) September 23, 2024
The film’s success also received congratulations from X owner Elon Musk.
Congrats
— Elon Musk (@elonmusk) September 23, 2024
Walsh sat down with the Washington Examiner last week to recount his experience filming this mockumentary. He explained that he and the crewmembers paid the DEI experts their speaking fees to be featured in the film. Walsh said people will pay “a lot of money” in an attempt to atone for racism and that “DEI grifters” can make up to $15,000 to discuss race and diversity.
One clip in the film, which has gone viral, shows Walsh undercover at a dinner event featuring activists Regina Jackson and Saira Rao, who claim how racist the United States is. Walsh secretly works as a waiter for the dinner, for which the two speakers charged guests $2,500.
Amid the film’s release on Sept. 13, author Robin DiAngelo, who is featured in the film, issued a statement claiming she was deceived into being in the film. The writer, who wrote the book White Fragility: Why It’s So Hard for White People to Talk About Racism, claimed she believed she would be featured in a film called Shades of Justice, and that Walsh’s film was instead “designed to humiliate and discredit anti-racist educators and activists.”
Am I Racist? marks the DailyWire’s first theatrically released film and comes a couple of years after Walsh’s first film, What Is A Woman?, which went viral in 2022 when it was released digitally on DailyWire+.
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