McDonald’s plans to expand $5 meal deal to boost customer sales – Washington Examiner
McDonald’s aims to extend its popular $5 meal deal to continue attracting customers to its restaurants. The deal, which includes a choice between a McDouble or a McChicken sandwich with fries, chicken nuggets, and a drink, was initially planned to run for four weeks starting on June 25. However, due to its success in driving customer traffic, McDonald’s has decided to extend the deal at most of its locations. The chain’s Chief Marketing Officer and National Field President stated that increasing guest counts is essential for sustained growth. Approximately 93% of McDonald’s locations are committed to continuing the $5 meal deal, with the length of the extension varying among restaurants. This decision to extend the deal is part of McDonald’s strategy to increase affordability and expand its operating hours throughout the year.
McDonald’s aims to extend $5 meal deal to keep customer sales trek going
McDonald’s seems to be loving its $5 meal deal and the lure it has had on customers — so much so that the chain is planning to continue the deal past its planned retirement.
The deal, which gives customers a choice between a McDouble or a McChicken sandwich paired with a small order of fries, four chicken nuggets, and a soft drink, will be extended at a majority of its locations past its initial four-week run that started on June 25. The restaurant chain stated in a message from two officials that this deal “is meeting the objective of driving guests back to our restaurants.”
“Driving guest counts ultimately propels our business and is the key to sustained growth,” said the message from McDonald’s Chief Marketing Officer Tariq Hassan and National Field President Myra Doria.
Approximately 93% of all McDonald’s locations are committed to continuing this $5 meal deal, though the length of the extension will vary among restaurants, according to a memo viewed by Bloomberg News.
The move to extend this deal comes as McDonald’s is also planning to increase its “affordability plans through the rest of year,” the memo states. The chain is also seeking to increase its hours of operation to serve customers during off-peak hours.
McDonald’s executives have stated the company plans to introduce more deals in the wake of customer complaints regarding the chain’s rising prices. The chain’s sales did increase 1.9% between January and March, though it was below the 2.1% increase that had been forecast.
Other fast food chains and restaurants have also introduced their own meal deals to bring customers back amid inflation. These deals include Buffalo Wild Wings offering all-you-can-eat wings for $19.99 on Mondays and Wednesdays at participating locations, as well as Pizza Hut offering a $6.99 meal box.
The Washington Examiner has contacted McDonald’s for comment.
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