‘Merry Christmas’ signs spotted at Target as ‘gay Santa’ phased out – Washington Examiner
The article discusses the return of ”Merry Christmas” signs in Target stores, which shoppers have recently noticed after a period where the phrase was largely phased out. This unexpected revival has been celebrated on social media, with customers sharing images of the signage. The retailer’s website now also features ”The Everything Christmas Shop,” promoting its Christmas merchandise. Despite inquiries from the Washington Examiner, Target stated that the signs are “not new.” Prior to this change, a marketing campaign launched on November 1 emphasized “Happier Holidays” but did not include the phrase “Merry Christmas.” The article highlights the cultural shift and mixed reception surrounding the use of holiday greetings in retail settings.
‘Merry Christmas’ signs spotted at Target as ‘gay Santa’ phased out
Christmas has returned to Target stores in an unexpected fashion this year, as several shoppers have spotted “Merry Christmas” signs within stores in recent days.
The saying, which had been phased out by the chain for several years, made an unannounced return this season, prompting shoppers to share and celebrate the discovery of the phrase’s return on social media. The retailer’s website also promotes “The Everything Christmas Shop,” a section of the website promoting the retailer’s Christmas merchandise.
Nice job @Target! Merry Christmas! 🎅🏻🎄🇺🇸 this was taken inside the store in Falls Church, Virginia. #merrychristmas #tistheseason #blackfriday #shopping #retail #holidays pic.twitter.com/aaOItufMZK
— Maria Leaf (@MariaLeaf) November 26, 2024
Target has signs that say, “Merry Christmas” instead of “Happy Holidays.”
The Golden Era has begun. pic.twitter.com/DQVPnsEXVQ
— Brittany Hugoboom (@BritHugoboom) November 7, 2024
The Washington Examiner inquired about the unceremonious return of the phrase “Merry Christmas” to Target, to which the chain responded the signs are “not new.”
On Nov. 1, Target issued an article previewing its “Happier Holidays from Target” marketing campaign, which included an ad showcasing a boy and his mother visiting a Target store that quickly transforms into a winter wonderland. However, the phrase “Merry Christmas” is absent from this ad.
The return of “Merry Christmas” signage in Target stores comes a year after it aimed to bring LGBT-themed Christmas decorations to its festivities, which included selling gay Santas and LGBT-themed nutcrackers. These products are now absent from Target’s website.
Earlier this year, Target opted not to offer its Pride collection in all of its stores, ending an annual tradition that had occurred since 2012. The chain previously faced major pushback from consumers over its Pride collection in 2023, which included collaborating with a designer celebrating satanism. Estimated losses due to boycotts related to this merchandise were reportedly around $15 billion.
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