Meta explores strategic alternatives for Kustomer business-software firm

(Reuters) – Meta Platforms Inc said on Friday it is exploring strategic alternatives for customer service company Kustomer that it acquired in a process ending last year.

“We are currently exploring strategic alternatives for Kustomer and will continue to support Kustomer’s product and customer base throughout this process,” The Facebook owner stated this in an emailed statement sent to Reuters. He did not provide any additional information about the alternatives.

The Wall Street Journal reported that Meta plans to sell Kustomer to help it refocus its core business.

Kustomer offers CRM software that allows businesses to communicate with customers by phone, email and text messages. It saw a surge in usage during the COVID-19 epidemic.

Meta has taken the decision to focus its fastest-growing business messaging offering, which includes the monetization opportunity of WhatsApp, in light the company’s financial situation. “efficiency efforts,” According to the company,

Reporting by Yana Gaur and Rishabh Jaiswal in Bengaluru; Editing and editing by Diane Craft & William Mallard