Meta’s Instagram is adding branded content tools to its messaging app Threads.

(Reuters) – Meta Platforms’s Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.

These tools will revolutionize the way marketers collaborate with influencers on paid partnerships on the social media platform, especially during times when advertising is unavailable.

Meta, the parent of Facebook, did not immediately respond to a Reuters request for comment.

The news comes on the heels of Threads, widely considered a rival to Elon Musk’s Twitter, hitting 100 million users in a record five days.

Meta CEO Mark Zuckerberg has said the company would only think about monetizing Threads once there was a clear path to a billion users.

Instagram allows users to port their accounts, credentials, and followers to Threads, giving the text-based social media platform access to the photo-sharing platform’s more-than-2 billion-strong user base.

Several companies have already started making accounts on Threads to post content organically, despite a lack of advertising on the platform.

However, the lack of hashtags and keyword search functions on Threads could limit the platform’s appeal to advertisers.

(This story has been corrected to say Threads, not Thread, in paragraph 7)

(Reporting by Mrinmay Dey and Akash Sriram in Bengaluru; Editing by Savio D’Souza)

 Meanwhile, the House of Representatives introduces a piece of legislation, aimed at restoring public trust in elections.

White House censorship efforts are thwarted, while critics try to censor Sound of Freedom.

New York Governor Kathy Hochul blames her predecessor Andrew Cuomo for the bail mess in the state as she claims New York City is safe again.

The mayor of a city in Atlanta, Georgia was arrested for trespassing over the weekend. Mayor Khalid Kamau of the City of South Fulton also faces a first-degree burglary charge after he trespassed on private property at a lake house on Saturday morning.

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