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Bud Light faces more trouble: Investigation on child advertising
Bad News for Bud Light
As bad as it’s gotten for Bud Light with its absolutely destroyed sales numbers—the billions of dollars in market cap that the company has lost, being forced to sell off some of its other brands to keep afloat, and generally having alienated a giant portion of their customer base—it’s about to get even worse.
Congressional Investigation
Recently, Congress sent letters informing the current CEO of Anheuser-Busch that there is currently an ongoing congressional investigation regarding the company’s marketing efforts. Specifically, the U.S. Senate is looking into whether or not Bud Light’s partnership with Dylan Mulvaney was being used to target minors for alcoholic advertising.
Episode Resources:
- First Senate Letter: https://ept.ms/45CkHr8
- Second Senate Letter: https://ept.ms/3sml1ff
- Complaint Letter to Beer Group: https://ept.ms/45iuB1m
Read More From Original Article Here: More Bad News for Bud Light: Probe Into Alleged Child Advertising | Facts Matter
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