Mother’s Day 2023: Gift spending up $4B from last year.

Get Ready to Celebrate Mother’s Day in Style!

It’s that time of year again! Mother’s Day is just around the corner, and Americans are gearing up to show their appreciation for the special women in their lives. This year, spending is expected to reach a record high, with shoppers planning to spend a whopping $35.7 billion on gifts for their mothers.

What to Expect This Mother’s Day

• 84% of adults in the United States are expected to celebrate Mother’s Day this year
• Consumers intend to spend an average of $274.02 per person
• The age group spending the most on Mother’s Day is those between the ages of 35-44, who are expected to spend an average of $382.26 on the holiday
• The most popular gifts this year consist of flowers, greeting cards, and trips to restaurants
• Consumers will spend a total of $7.8 billion on jewelry, $5.6 billion on special outings, and $4 billion on electronics for Mother’s Day gifts

So, whether you’re planning to surprise your mom with a beautiful bouquet of flowers, a heartfelt greeting card, or a fancy dinner at her favorite restaurant, retailers are ready to help you find the perfect gift to show your appreciation and admiration for the special women in your life.

Who Are Americans Buying Gifts For?

While most shoppers celebrating Mother’s Day, at 57%, are buying gifts for either a mother or stepmother, 23% of shoppers are buying a gift for their wife, and 12% are buying at least one gift for their daughter.

So, get ready to celebrate Mother’s Day in style and show the special women in your life just how much you care!

The survey was conducted among 8,164 U.S. adult consumers over April 3-11, and has a margin of error of +/-1.1%.

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