Music Manager Declares Exhibit Honoring Victims of Hamas Attack at Music Festival Unhindered by ‘Hatred and Fear
Music manager Scooter Braun is determined to maintain an exhibit that honors victims of the Nova Music Festival, tragically targeted by Hamas on October 7. Despite facing protests and anti-Semitic slogans from pro-Palestinian demonstrators at its New York City location, Braun, along with fellow organizers, is undeterred. His stance is reinforced by the belief that many protestors are misinformed, and some hold agendas focused on divisiveness. His response to this adversity is resilience and a commitment to continue showing the exhibit, which he insists is apolitical and strictly about commemorating victims of a needless tragedy. The exhibition, titled “Nova: Oct. 7 – The Moment Music Stood Still,” aims to highlight music’s role as a universal, unifying language and its need to remain a sanctum for all. The exhibit, which received enough encouragement despite the protests, is scheduled to extend its stay and move to Los Angeles next. Braun emphasizes the importance of fighting back against misinformation and division to uphold shared humanity and the sanctity of music spaces.
Music manager Scooter Braun said “hatred and fear” will not make him take down his exhibit that honors all those who were killed at the Nova Music Festival by Hamas on October 7.
Speaking to The Hollywood Reporter, Braun talked about the inspiration for the exhibit and made it clear protestors outside the New York City location will not stop him, and in fact have only encouraged him to keep it going, promising they are headed to Los Angeles next.
On Monday, the “Nova: Oct. 7 6:29 am — The Moment Music Stood Still: The Nova Music Festival Exhibition” opened despite pro-Palestinian protestors who chanted anti-Semitic slogans.
“I believe that most of these protestors are just incredibly misinformed, and some of the leaders of these protestors have an agenda of division,” Braun said. “And that’s not going to scare us, nor affect us. In fact, it inspires us to do it more and more. It’s more important for us to fight back, to show our shared humanity.”
Braun said he, along with Israeli organizers Yagil Simony, Ofir Amir, and Omri Sasi, brought the exhibit to the U.S. and said the project is not about politics. “It’s just about massacre at a music festival that should have never happened. But music is a universal language and music has to remain a safe place,” he explained.
The organizer of the Nova Exhibition @scooterbraun‘s response to yesterday’s protests:
The Nova Music Exhibit is officially extending another week to June 22!
We Will Dance Again https://t.co/bOw7rtmBBk pic.twitter.com/1wp00Afxl0
— Israel ישראל (@Israel) June 11, 2024
Braun, with Holocaust-surviving grandparents, said when he traveled to Nova, what he saw was “horrifying” and he needed to show people because “so much of it was being denied and people were dehumanizing each other.”
“They weren’t there in a fight,” Braun said. “They were at a music festival dancing for peace, and they were brutally butchered, over 360 killed, over 40 hostages, the largest music massacre in history by a landslide.”
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“What we’re trying to get people to see is there’s nothing political about this exhibit. You don’t walk in and see flags,” he added. “You’ll see it is a music festival. You’ll see Coachella. You’ll see Stagecoach. You’ll see Governors Ball. And that’s all we want people to see, that you should be able to have empathy for all people.”
“Right now it’s at 35 Wall Street in New York City,” Braun continued. “In response to these protestors, I called the team and extended it in New York for another week because we’ve decided to show people that we’re not going to allow hatred and fear to divide us. In fact, we’re going to go longer now in New York just so people can bear witness and understand what this is really about. And we’re not going to let this loud minority divide us. And in fact, I’ve invited those protestors if they’re willing to come in and see the exhibit for themselves.”
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