NASCAR Bans Brandon Brown’s ‘Let’s Go Brandon’ Sponsorship Over Politics
NASCAR has rejected driver Brandon Brown’s sponsorship with “Let’s Go Brandon”-inspired cryptocurrency meme coin LGBcoin, since the popular saying is a slight against President Joe Biden.
According to The Washington Post, a NASCAR official said the organization “made clear during a November discussion about the potential sponsorship that it would not allow any reference or imagery based on the chant.”
The chant, notably, is a knock against Biden and the media. “Let’s go Brandon” went viral last year after Brown won a race and a reporter claimed fans were cheering “Let’s go Brandon,” though they were clearly chanting “F*** Joe Biden.”
“NASCAR on Tuesday decided against approving a sponsorship based on the anti-President Biden slogan ‘Let’s go, Brandon,’ according to a NASCAR official with direct knowledge of the deliberations,” the Post report said.
The official told the Post that “NASCAR’s formal decision was not a reversal … but the governing body’s first and final word on the matter.”
Brown’s spokesman Maxwell Marcucci said Brandonbilt Motorsports received explicit approval of the LGBcoin sponsorship on December 26.
“We received written approval on the sponsors from a NASCAR Racing Operations official on December 26, 2021,” Marcucci said in a statement. “The team subsequently moved forward with an announcement only after being provided with this approval.”
“The sponsor approval was unambiguous — the first four words of the email from NASCAR state, ‘The sponsors are approved,’” the statement read. “The only feedback offered was related to minor graphic design changes to ensure legibility on the track at 170mph.”
Subsequently, Brown’s team made the announcement on social media.
I’m excited to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as our 2022 NASCAR Xfinity Series full season primary partner!
Press release: https://t.co/yWfkonk8vO pic.twitter.com/s8PkfCtnVD
— Brandon Brown (@brandonbrown_68) December 30, 2021
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