Netflix to Launch Two Entertainment and Shopping Complexes in 2025
Netflix has announced its plan to establish large entertainment complexes in King of Prussia, Pennsylvania, and Dallas, Texas by 2025. These complexes, called “Netflix House,” will be located in spaces within existing malls previously occupied by department stores, each spanning over 100,000 square feet. They will feature a variety of attractions including stores, restaurants, and experiential activities themed around popular Netflix series like “Bridgerton,” “Stranger Things,” and “Squid Game.” These venues aim to attract significant visitor numbers and enhance the entertainment experience for Netflix fans.
Streaming giant Netflix announced on Tuesday plans to open massive entertainment complexes in two U.S. cities featuring stores, restaurants, and other experiences.
The Netflix House venues have scheduled opening dates in 2025, per the promo page. One will be in King of Prussia, Pennsylvania, located in the metro Philadelphia area, and the other will be in Dallas, Texas.
In addition to places to eat and shop, visitors will also have access to experiential activities based on some of the most popular Netflix shows, such as “Bridgerton,” “Stranger Things,” and “Squid Game.”
Both venues are being added to existing malls in spaces previously occupied by department stores. Each venue has more than 100,000 square feet and attracts a massive amount of foot traffic.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” Marian Lee, Netflix’s Chief Marketing Officer, said of the new entertainment venues.
“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
The promo page describes Netflix House as a “fan fever dream” and already lists several options focused on some of the most popular shows.
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“Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set –– and then walking around the corner to compete in the Glass Bridge challenge from Squid Game,” the description says.
“After pretending to fight for your life, you’ve worked up an appetite and want to get a bite. You see a nearby restaurant with food inspired by Netflix shows from around the world; the meal is memorable, but you still want to buy some Stranger Things merch. Luckily, there’s a shop that sells that Hellfire Club T-shirt you’ve always wanted.”
Some previous Netflix live fan experiences include a live-action “Stranger Things” stageplay prequel in London, “Bridgerton” high tea, a “Knives Out” dinner theater in Toronto, and an ultimate zombie battle in Las Vegas.
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