Calif. law mandates ‘gender-neutral’ toy sections at big stores
OAN’s Brooke Mallory
4:05 PM – Wednesday, December 27, 2023
In 2024, California to Require “Gender-Neutral” Toy Sections in Major Retail Stores
In a move to challenge traditional gender stereotypes, a new law will soon go into effect in California, mandating major retail establishments to have “gender-neutral” toy sections. This law aims to encourage businesses to avoid reinforcing harmful and outdated stereotypes, according to Congressman Evan Low (D-Calif.).
Traditionally, toy sections have been divided into pink girls’ and blue boys’ sections. However, under the new law, big-box retailers employing 500 people or more, such as Walmart or Target, will be required to have a “gender-neutral” toy area.
“We’re not [negatively] affected by the law, but I say, Yay! It’s not called woke; it’s called American freedom,” said Helen Dean, a progressive business owner who runs the Toy Safari in Alameda, California.
Helen Dean, who runs the Toy Safari, believes that toys should be designed with all kids in mind. She points out that while Barbie dolls were originally created to be inclusive, the packaging and marketing have become more gender-specific over time.
“The way we are feeding their minds and the materials we are choosing to use is narrowing their ideas and the ability to negotiate the world for them,” said Angelica Guerrero, a toy consumer who spoke to reporters.
Angelica Guerrero, a toy consumer, expressed concerns about how the current toy industry limits children’s perspectives and hampers their ability to navigate the world.
Despite the new law, there will still be sections designated for boys and girls. The legislation simply adds a gender-neutral area where toys appealing to all genders will be displayed side by side with comparable goods that were previously marketed for either girls or boys.
Stores that fail to comply with the new legislation will face fines of $250 for the first offense and $500 for the second offense.
While some support the law, others argue that the government should focus on more pressing issues, such as immigration, homelessness, housing, and drugs.
“It’s a little crazy. Sacramento seems so content on breaking down the distinctions and differences between men and women, boys and girls. It’s not enough that we are having general-neutral bathrooms, we’re even having to extend that to the toy section,” said Jonathan Keller, president and CEO of the California Family Council.
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How does the introduction of a gender-neutral toy section challenge traditional gender stereotypes in the toy industry?
In 2024, California is set to implement a new law that will require major retail stores to have “gender-neutral” toy sections. The aim of this law is to challenge traditional gender stereotypes and encourage businesses to avoid reinforcing harmful and outdated beliefs. Congressman Evan Low from California introduced this legislation with the intention of promoting inclusivity and freedom of choice.
Traditionally, toy sections in stores have been divided into pink girls’ sections and blue boys’ sections. However, under the new law, big-box retailers employing 500 people or more, such as Walmart or Target, will be obligated to have a “gender-neutral” toy area. This means that toys appealing to all genders will be displayed side by side with comparable goods that were previously marketed for either girls or boys.
The introduction of this law has received mixed reactions. Helen Dean, a progressive business owner who runs the Toy Safari in Alameda, California, welcomes the change and sees it as a step towards American freedom. She believes that toys should be designed with all kids in mind and that the current packaging and marketing strategies have limited children’s perspectives.
Angelica Guerrero, a toy consumer, also voices concerns about the current toy industry and its impact on children’s ability to navigate the world. She believes that the materials used and the way toys are marketed narrow children’s ideas and limit their potential.
Despite the new law, there will still be sections designated for boys and girls in stores. The legislation simply adds a gender-neutral area that provides a more inclusive option for customers. The goal is to promote diversity and allow children to explore a wider range of toys without being confined to stereotypes.
Stores that fail to comply with the new legislation will face fines of $250 for the first offense and $500 for the second offense. This ensures that retailers prioritize the implementation of a gender-neutral toy section.
While some support the law, others argue that the government should focus on more pressing issues, such as immigration, homelessness, housing, and drugs. Jonathan Keller, president, and CEO of the California Family Council, expresses concern that the government is erasing the distinctions between men and women and feels that the law is unnecessary.
In conclusion, the new law in California requiring ”gender-neutral” toy sections in major retail stores aims to challenge gender stereotypes and promote inclusivity. While there are supporters of this initiative who believe it is a step towards equality and freedom of choice, there are also critics who argue that there are more urgent issues that require the government’s attention. Regardless of the different opinions, this law signifies a significant shift in the toy industry and promotes a more inclusive and diverse shopping experience for all customers.
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