Recent survey indicates strong desire among Americans for Disney to revert to family-friendly content

Katie JerkovichMay 6, 2024

A recent survey ‌by ‌Rasmussen⁤ Reports reveals that a significant majority of ⁢American adults, approximately 71%, support Disney returning to family-friendly ⁢content and letting parents determine when to address⁢ sexuality with their children.⁢ The survey also indicates a widespread belief, with 54% ‌agreement, that certain Disney programming is unsuitable for children under⁢ 12 years old. This‍ sentiment marks a notable societal shift within two years regarding Disney’s approach to LGBTQ inclusion in its children’s content.

A new poll shows Americans overwhelmingly want Disney to return to family-friendly “wholesome” entertainment and stop making programming about “sexuality” and pushing its LBGTQ agenda.

In a national survey by Rasmussen Reports, 1,255 American Adults were polled by telephone and online whether they agreed or disagreed with the following statement: “Disney should return to wholesome programming and allow parents to decide when their children are taught about sexuality?”

The result found that “71% of American Adults agreed” that Disney should return to “wholesome programming” and give the power back to parents to decide when their “children are taught about sexuality.” That number included 53% who “strongly agreed” with that statement. Twenty-two percent disagreed with this sentiment and that also included 10% who “strongly disagreed.”

Another question asked those polled about Disney executive Karen Burke’s statement in 2022 — that “the company has ‘many, many, many LGBTQIA characters in our stories” — “Is such programming appropriate for children under age 12?”

71% Want Disney to Return to Family-Friendly Entertainment

While LGBTQ activists are happy with Disney’s gay “inclusion” agenda, most Americans wish the entertainment giant would go back to it’s family-friendly roots.

More At Rasmussen Reports:https://t.co/Tjx2Ewi1Od pic.twitter.com/ewoVTi91KZ

— Rasmussen Reports (@Rasmussen_Poll) May 6, 2024

“Fifty-four percent” of those who participated in the survey believe such programming is not “appropriate for children under 12.” Thirty-three percent thought it was appropriate and another 13% said they were “not sure.” The margin of sampling error is +/- 3 percentage points with a 95% level of confidence.

The result of the poll appears to be a shift of 20% in the culture in two years over the entertainment giant’s agenda to include gay and transgender characters in children’s programs.

In 2022, Rasmussen Reports asked 1,000 American Adults, via telephone and online, if the “emphasis on ‘inclusion’ and ‘diversity’ by companies like Disney” was making children’s entertainment better or worse?

“Forty-five percent said that the push for “inclusion” is making kids’ entertainment worse, while 28% of American Adults believe the emphasis on DEI issues by Disney is making children’s entertainment better.

That poll was taken between March 31 and April 3 in 2022. The margin of sampling error was +/- 3 percentage points with a 95% level of confidence.

Disney has faced backlash at the box office following its push of LGBTQ representation.

Disney Pixar studio’s, “Elemental,” included a “non-binary” character and the movie had one of the worst openings in the studio’s history, earning just $29.5 million at the domestic box office. “Strange World” involved a same-sex teen romance and was also a box office flop for the company.