Twitter’s new CEO is eager to transform the platform.

New Twitter CEO Linda Yaccarino Inspired by Elon Musk’s Vision

Twitter’s newly appointed CEO, Linda Yaccarino, took to Twitter on Saturday to express her excitement about transforming the social media platform. Yaccarino, who previously served as advertising chief for Comcast Corp’s NBCUniversal, said she has been inspired by owner Elon Musk’s vision to create a brighter future and is committed to Twitter’s future. She also emphasized the importance of user feedback in building Twitter 2.0.

Challenges Ahead for Yaccarino

Yaccarino will take over a social media platform that has been struggling with a plunge in ad revenue and a heavy debt load. Since Musk acquired Twitter, advertisers have fled the platform, worried about their ads appearing next to inappropriate content. Musk has previously said he intends to find a new leader for Twitter and hopes Yaccarino will help him devote more time to Tesla.

Yaccarino’s Appointment Signals Focus on Digital Ads

While Musk has said Yaccarino will help build an “everything app,” his selection of an advertising veteran suggests that digital ads will continue to be a core focus of the business. Yaccarino’s experience modernizing NBCUniversal’s ad business could prove valuable in turning Twitter’s ad revenue around.

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