Ford’s F-150 Lightning news prompts order cancellations: ‘I’m done’

Ford’s EV Division Faces Setbacks as F-150 Lightning Purchase Cancellations Increase

It seems that Ford’s EV division is encountering some significant challenges. According to a recent projection for investors, the subsidiary is expected to incur losses of nearly $3 billion by the end of the year. However, Ford’s finance chief, John Lawler, downplays these losses, considering them as part of the cost of doing business for the EV division, which he describes as a startup within the company.

Nevertheless, there is growing concern among company management due to a recent surge in F-150 Lightning purchase cancellations. A Ford dealership sales manager reveals that buyers’ confidence in the vehicle has been diminishing in recent weeks, primarily due to price increases.

The original price of the vehicle, announced in 2021, was $39,975. However, the current price stands at $59,974, a staggering $20,000 more than initially promised by Ford. This price hike has led many customers to cancel their orders.

One dealership sales manager explains, “Ford advertised a $40,000 electric vehicle, and that attracted a lot of people. Now we’ve seen price increases, and those people are like, ‘I’m out.'”

Out of the 135 preorders overseen by the sales manager, 40 have been canceled. Social media posts from months ago also indicate that customers have been canceling their F-150 Lightning reservations for some time now.

First world problem, but I had to cancel my F-150 Lightning reservation due to massive (and I mean MASSIVE) price hikes and lack of heat pump on the battery. “Oh, you lose half your range when it’s cold outside!” Way to botch it, Mr. Ford. Maybe next time. pic.twitter.com/3j7xcrHzpo

— Rawrb (@rawrb) March 31, 2023

“First world problem, but I had to cancel my F-150 Lightning reservation due to massive (and I mean MASSIVE) price hikes… Way to botch it, Mr. Ford,” one Twitter user expressed in late March.

Dropping my Ford lightning reservation
by u/queens_level_3 in BoltEV

“The Lightning was my real dream car, especially at the original advertised bar price of 39k. Today they finally offered me the chance to place an order against my reservation from 2021. Lowest model available starts at 63k! You’ve got to be kidding me…” another former Ford customer shared on Reddit.

These cancellations and negative feedback highlight the challenges Ford’s EV division is currently facing. It remains to be seen how the company will address these setbacks and regain customer trust.

The post News About Ford’s F-150 Lightning Causing Customers to Cancel Orders: ‘I’m Out’ appeared first on The Western Journal.

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