Meta has been directed by the Oversight Board to tag AI-altered videos of politicians
Meta Ordered to Label AI-Generated Media Designed to Deceive the Public
The Oversight Board, an organization created by Meta to oversee content removal on Facebook and Instagram, made a ruling that Meta must label AI-generated media intended to deceive the public on its platforms. This decision was prompted by a video posted on Facebook in May 2023, where the user edited footage to falsely depict President Joe Biden inappropriately touching his granddaughter. The unaltered footage showed Biden giving his granddaughter an “I voted” sticker.
Initially, Meta deemed the video acceptable since it was not a “deepfake,” which involves modifying the speaker’s audio. The board upheld Meta’s decision but criticized its “incoherent” and “confusing” policy on deepfakes, urging the company to update it. Oversight Board Co-Chairman Michael McConnell stated that the policy bans altered videos of people saying things they didn’t say but doesn’t prohibit videos of individuals doing things they didn’t do. He also highlighted the policy’s failure to address audio fakes, a potent form of electoral disinformation.
Meta is currently reviewing the guidance provided by the board. This ruling comes at a time when election officials and technology companies are preparing for the impact of AI-generated deepfakes on the 2024 elections. While Senate Majority Leader Chuck Schumer has expressed the need for legislation to regulate AI in political ads, progress in Congress has been slow, leaving states and tech companies to address the issue.
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How is Meta’s ruling by the Oversight Board impacting the preparation for the 2024 elections and the regulation of AI-generated media in political ads
Meta, the parent company of Facebook and Instagram, has been ordered by its Oversight Board to label AI-generated media that is designed to deceive the public. The decision was made in response to a video that was posted on Facebook in May 2023, which falsely depicted President Joe Biden inappropriately touching his granddaughter.
At first, Meta deemed the video acceptable because it was not a “deepfake,” which involves modifying the speaker’s audio. The Oversight Board upheld Meta’s decision but criticized the company’s “incoherent” and “confusing” policy on deepfakes, urging Meta to update it. Michael McConnell, Co-Chairman of the Oversight Board, pointed out that the policy banned altered videos of people saying things they didn’t say but did not prohibit videos of individuals doing things they didn’t do. He also highlighted the policy’s failure to address audio fakes, which can be a potent form of electoral disinformation.
Currently, Meta is reviewing the guidance provided by the Oversight Board. This ruling comes at a crucial time, as election officials and technology companies are preparing for the potential impact of AI-generated deepfakes on the 2024 elections. While Senate Majority Leader Chuck Schumer has expressed the need for legislation to regulate AI in political ads, progress in Congress has been slow. This has led states and tech companies to take on the responsibility of addressing this issue.
The Oversight Board’s ruling serves as a step forward in addressing the problem of AI-generated media intended to deceive the public. By requiring Meta to label such content, users will have a clearer understanding of its authenticity. However, this ruling also highlights the challenges faced by social media platforms when dealing with manipulated media. It reveals the need for consistent and effective policies that can adequately address the complex issue of deepfakes and other forms of AI-generated disinformation.
As technology continues to advance, it is crucial that society and its governing bodies stay vigilant in adapting regulations to combat the harmful effects of manipulated media. While progress is being made, there is still much work to be done to safeguard the public from the deceptive potential of AI-generated content.
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