People are tired of political news, poll shows – Washington Examiner
A recent poll indicates that many adults are growing weary of political news, which may explain the significant decline in viewership for channels like CNN and MSNBC since the election. The findings suggest that the audience is increasingly fatigued with political coverage, leading to reduced interest in these news broadcasts. The article highlights the shifting dynamics in audience engagement with political media.
People are tired of political news as ratings show they are tuning out, poll finds
Results from a new poll may explain why CNN, MSNBC, and other broadcast news channels are experiencing such a sharp drop in viewership since the election: Most adults are fatigued by political news.
According to a NORC poll, 65% of people feel the need to limit their consumption of news surrounding government and politics in the wake of the election.
The poll found that 72% of Democrats and 59% of Republicans report feeling the need to avoid political news, in addition to 63% of independents.
NORC surveyed adults on several other topics, such as the economy, foreign affairs, and climate change. The results show that the only other issues causing a majority of respondents to limit their news consumption are overseas conflicts.
Fifty-one percent of respondents feel the need to avoid news about foreign conflicts overall, including 54% of Democrats, 52% of independents, and 47% of Republicans.
The poll results coincide with recent lackluster ratings for left-leaning broadcast outlets. CNN, for example, has seen a 45% drop in prime-time viewership and 33% overall since the election. MSNBC is down 46% overall.
CNN finished 2024 with the network’s smallest viewership in history, and its 2024 election night coverage had 44% fewer viewers than its 2020 coverage.
Fox News, on the other hand, has seen its ratings surge. After the election, the network boasted a record 70% share of the total cable news audience.
The poll also looked at how adults respond to businesses, athletes, and celebrities making political statements. The plurality of respondents of each political affiliation, and overall, were supportive of small businesses making such statements but opposed large corporations engaging in such behavior.
Democrats support public political statements by businesses, athletes, and celebrities significantly more than Republicans and independents do. They are the only group whose plurality supports such statements from large corporations, athletes, and celebrities.
While Republicans and independents reported nearly identical rates of support for these public statements, Republicans oppose such statements at a higher rate than independents. The plurality of independents are neutral on the matter.
The NORC poll was conducted from Dec. 5 to Dec. 9, surveying 1,251 adults across the nation from a sample that included 44% Democrats and 37% Republicans.
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