PETA Tries to Guilt People on International Sushi Day, Ends Up Getting Accused of Blatant Theft
PETA (People for the Ethical Treatment of Animals), known for its vocal opposition against non-vegetarian and omnivorous diets, attempted a social media campaign targeting International Sushi Day on June 18, 2024. Their strategy involved using emotional appeals, exemplified by a post featuring a sad cartoon crab, to discourage consuming sushi. However, this move was criticized; the main counterpoints noted were that a lot of sushi uses imitation crab meat (mainly white fish) and an accusation against PETA for illegally using a proprietary font licensed to Apple. Despite negative feedback and criticisms on social media, PETA continues its efforts to influence dietary choices, as seen from their posts spanning from the sushi incident to another controversial Thanksgiving post about turkeys. Additionally, the source of the article, The Western Journal, shared a message urging readers to support their fight against what they describe as Big Tech and elite groups that threaten their operations and broader American values. The journal claims severe financial constraints due to limited access to advertisers and appeals for donations to continue their mission.
PETA Tried to Guilt People on International Sushi Day, But Community Notes Sliced and Diced It Instead
By Bryan Chai June 23, 2024 at 11:00am
People for the Ethical Treatment of Animals is one of the most vocal opponents of humans adopting a carnivorous — or even omnivorous — diet, if not the most vocal opponent.
Part of PETA’s aggressive campaign is an all-out social media attack that typically follows one of two strategies:
1. “Look at how great it is to eat leaves/roots/bugs.”
2. An all-out attack on your conscience and emotions.
A recent example of Strategy No. 2 came on Tuesday when a social media post from the nonprofit organization took a stab at International Sushi Day, which is June 18.
“He doesn’t belong on your plate,” the post said.
Accompanying it was an image of a sad cartoon crab thinking about a sushi maki roll.
“Please, don’t make me die for your sushi,” the crab appeared to be saying or thinking.
You can take a look at the X post below yourself and see if it can pull on your heartstrings:
He doesn’t belong on your plate. #InternationalSushiDay pic.twitter.com/LzdvZOJ5fU
— PETA (@peta) June 18, 2024
The emotional appeal is obvious: Please don’t eat this sentient, cute, concerned crab.
The appeal fell on deaf ears, however, if the Community Note slapped on PETA’s X post is anything to go by.
In fairness to PETA, the first part of the Community Note was a bit semantic — though that doesn’t make it any less valid of a critique.
“Most crab meat is an imitation of crab, which is white fish designed to look like crab called Kani,” the post said, with a link to a recipe.
(This writer grew up in a sushi restaurant and can independently confirm that the vast majority of “crab” being served in sushi is just repurposed fish.)
But a far more egregious allegation came in the second part of the Community Note.
“Additionally, PETA has illegally used a font licensed exclusively to Apple and Apple app developers, ‘SF Pro,’” it said.
That note comes with a link to an official Apple page that shows off the “SF Pro” font.
Getting dunked on social media hasn’t deterred PETA from continuing to try and control the way people eat.
We’re lucky turkeys would never do this to us—you don’t have to do it to them, either.
Art by @freebison pic.twitter.com/StSJlbxgte
— PETA (@peta) November 22, 2023
Last Thanksgiving, the group came under intense scrutiny for trying to pull at people’s emotions by erroneously claiming turkeys don’t eat meat.
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