Pro-DeSantis super PAC plans $25M ad buy in Iowa & New Hampshire.

The Race⁣ for 2024: DeSantis Super PAC Plans Multimillion-Dollar​ Ad Buy

The ⁢excitement is building ​as the super PAC supporting ‍Gov. ⁣Ron DeSantis’s (R-FL) potential presidential bid in⁤ 2024 gears up ⁢for a major ad ‍campaign. With just five months ⁤until the crucial Iowa Republican caucuses, Never Back Down,⁤ the super PAC, is preparing to make a​ splash in Iowa and​ New Hampshire ‌with a ‍multimillion-dollar fall ad ​buy.

Coming off of what Never Back Down considers a strong Republican National‍ Committee debate performance by ‌DeSantis, it is ​preparing a $25 million television ⁢ad buy in the two states. The TV spots will be ‌purchased to ⁤run between ‍Labor Day and Halloween.

The initial​ $13 million ‍in ad reservations ‌is expected to be placed as soon as Friday, with additional ad⁤ purchases planned for ‍New⁣ Hampshire. As the fall season begins, the total ad buy could increase further​ as the ‌PAC analyzes the‍ impact of previous ads, some ‌of which have​ been running since April.

The news of these ⁣anticipated ad⁢ purchases, as reported by the​ Washington Post, comes hot on the​ heels of the RNC debate. Following the event, DeSantis’s campaign experienced a surge in donations, raising over $1 million in just 24 hours. “People were​ very happy and excited by his showing,” said​ Hal Lambert, ​a DeSantis ‍surrogate and the CEO of Point Bridge​ Capital, in an​ interview with ​ABC News.

Furthermore, a recent Washington Post / FiveThirtyEight / Ipsos poll conducted immediately after the debate revealed that DeSantis was declared the winner by ⁣surveyed Republican voters, with 29% stating⁤ he performed the best.‌ Vivek Ramaswamy⁣ came in‍ second with 26%.

However, DeSantis faces a challenge in the form of former President Donald Trump, who did⁣ not participate‍ in the ‍debate. According to the RealClearPolitics polling average, DeSantis ‌currently holds second place in both Iowa and ⁤New Hampshire among primary voters, with 17% and 13% support, ⁤respectively. ⁣Trump, on the other hand, maintains ​a strong⁣ lead with 43% and 44% support ⁤in those states.

Tim Scott’s Super⁤ PAC Also Makes Moves

It’s⁤ not just DeSantis making waves in the ad buying arena. Sen. ​Tim Scott’s (R-SC) ‍super PAC, Trust in the⁤ Mission or TIMPAC, was ​the first to reserve fall airtime earlier‍ this month.⁣ TIMPAC has secured a $40 million reservation for TV and digital ads throughout the fall, targeting ⁣Iowa, New Hampshire, and South ⁢Carolina, where⁢ some of the earliest caucuses and primaries will take place⁣ in 2024.

Exciting ⁢times lie ⁢ahead as ‍the battle for the 2024 presidential race intensifies. Stay ​tuned for​ more updates!

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